I Tried BY FAR's New Daydream-Inspired Perfume Collection—I'm Hooked for Life

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(Image credit: Courtesy of BY FAR)

I've had the opportunity to experience some amazing fragrances while working as a beauty editor (not to mention my time as a fragrance novice before beginning my career). Yet I've always considered fragrance to be something that's worn but not seen—the invisible accessory my outfits need to reach their full potential. But what if I told you an accessory brand had completely revamped that idea, creating a way to wear your favorite fragrance on your skin and as a visible part of your outfit? BY FAR, a designer accessory brand founded by sisters Valentina Ignatova, Sabina Gyosheva, and Denitsa Bumbarova, has done just that. It recently launched a line of nostalgia-inducing refillable fragrances meant to be used with stylish bottles that also function as wearable charms. Whether you hang these charms on one of the brand's trendy bags or clip them to your jeans, there's no denying these fragrances are meant to be experienced by more than just your sense of smell.

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(Image credit: @meganadelaide)

"We wanted to craft fragrances that would capture our memories and fantasies," BY FAR CMO and co-founder Ignatova says. "To achieve this, we invited three world-renowned perfumers—Fanny Bal, Jean-Christophe Hérault, and Caroline Dumur—to bring our vision to life. Each fragrance oil is handmade in Grasse [a UNESCO World Heritage Site in the South of France that's famed as the cradle of perfumery] and is an alluring testament to the rigorous craftsmanship of these three talented perfumers." Drawing from its heritage as an accessory brand that aims to create beautiful and sustainable products, BY FAR's goal of creating "a revolutionary product that combines craftsmanship, sustainable ingredients, and product design" ultimately inspired the development of its portable and refillable fragrance charm bottles.

In other words, BY FAR created a way for a fragrance to actually be visible, transporting the wearer from private to public spaces simply by attaching the charm bottle to a bag or belt loop in a unique form of self-expression. While the uniqueness of this fragrance line truly does speak for itself through an unmatched combination of style and functionality, it also sets itself apart from others thanks to a dedication to sustainable practices.

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(Image credit: @champagnemani)

BY FAR's approach to sustainability is as simple as it is impactful. "We took our impact into strong consideration and managed to create a truly distinctive product by incorporating smart and innovative processes such as refilling and customization," says Ignatova. Each charm contains a 20-milliliter bottle crafted from 15% recycled glass. Plus, the refill bottles are designed to be 100% recyclable. Additionally, each perfume is formulated without UV filters or synthetic colors and infused with recycled rose essential oils.

Since its launch early this year, BY FAR's Daydream collection has quickly gained recognition as a line to be watched in the fragrance industry. One item in the collection, Daydream of Someone I Knew, was recently named a finalist in the Design & Packaging category of the 2023 Fragrance Foundation UK Awards. BY FAR was also named a finalist in the Newcomer category. At the center of the Daydream collection is an unwavering dedication to offering personalized fragrance experiences with an exploration of identity. In fact, Ignatova sees this line of fragrances as an invitation to be part of the creative experience and process. Now that I've formally introduced you to BY FAR's Daydream collection, keep scrolling to discover a few of my favorite finds. Consider this the gateway to your new favorite fragrances.

Meet BY FAR's "Daydream" Collection

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(Image credit: @mishti.rahman)

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(Image credit: @kitkeenan)

Up next, This Heady Floral Fragrance Has Been My Signature Scent Since 2014

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Maya Thomas
Assistant Beauty Editor
Maya Thomas is Who What Wear's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer while also building a following on her lifestyle blog, Itsmayalala.com. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.