Buying guides
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The Sephora Savings Event Is Officially On—Let Me Introduce Myself as Your Personal Shopper
Trust me. I'm a beauty director.
By Erin Jahns
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Stylists and Editors Agree—These 12 Masks Will Revive Even the Most Damaged Hair
Get ready for shampoo-commercial hair.
By Katie Berohn
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The Hairbrush You Use Matters—Stylists Recommend These 16 Above All Others
I'm never going back.
By Maya Thomas
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Looking for Stylish Prescription Frames? I Found 12 Pairs Just for You
Sponsor Content Created With Walmart
Enhance your personal style.
By Natalie Gray Herder
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Oh, Hold Up—These 30 Ssense Arrivals Have Me in a Shopping Frenzy
Sponsor Content Created With Ssense
Steal my look here.
By Natalie Gray Herder
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The $55 H&M Bag I'm Buying Instead of The Row's Margaux
At least while I save up.
By Eliza Huber
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Move Aside, Miniskirts—New York's Chicest Celebs Are Wearing This Specific Trend Instead
Take it for a spin.
By Drew Elovitz
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I'm a Shopping Director—These Are the Stylish Items I'm Eyeing This Holiday Season
Sweaters, bags, coats, and more.
By Bobby Schuessler
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The NOW Founder Gara Post Just Shared Her Self-Care Cheat Sheet With Me—10 Items I'm Buying Immediately
We're so aligned on our wellness practices.
By Shawna Hudson
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I Shop for a Living—40 Finds From Madewell, COS, and Free People I Can't Wait to Wear This Winter
No chance of getting stuck in a winter style rut.
By Judith Jones
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My Fashionable Friend Asked What to Buy at Nordstrom —I Sent Her These Items That Are Beyond Chic
Coats, sweaters, and so much more.
By Bobby Schuessler
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Dry, Limp Curls? This Growth-Boosting Ingredient Can Help Make Them Juicy AF
Everything you need to know.
By Maya Thomas
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I Shop All Day, Every Day—19 Gifts You'll Want to Buy Immediately
Sponsor Content Created With Free People
Your wish list isn't complete without these pieces.
By Emma Walsh
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I'm Getting a Headstart on Holiday Outfit Planning—5 Looks on My Mood Board
Sponsor Content Created With ALIGNE
Holiday glamour meets cool-girl effortlessness.
By Emma Walsh
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Going, Going, Gone—18 Polish Removers That Give Your Nails a Flawless Fresh Start
Thank me later.
By Maya Thomas
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A Celeb Stylist Told Me the Best Wavy-Hair Routine, and I'm Never Going Back
You might be sabotaging your waves without realizing it.
By Katie Berohn
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This Underhyped Makeup Brand Makes the Best $5 Mascaras—I Swear By These 4
True story!
By Shawna Hudson
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Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product
You'll never guess what it is.
By Erin Jahns
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Designers and Commuters Agree: This Is *the* Bag to Buy in 2024
At the corner of chic and practical.
By Eliza Huber
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I Think These Are the Best Black Jeans, and They're Also Top-Rated by Customers
A+ cuts.
By Bobby Schuessler
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According to These 19 Fashion Arrivals, We're in for a Stylish November
Fall will never beat the best fashion season allegations.
By Natalie Gray Herder
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I Promise: This Is the Best Strapless Shapewear That's No Slipping, All Shaping
No straps, no problem.
By Drew Elovitz
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The Trending Fall Color That Celebs, French Women, and Fashion Editors Are Suddenly Into
Serene and sophisticated.
By Nikki Chwatt
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The Top Boot Trends to Know for Fall 2024
Boots on boots on boots.
By Kristen Nichols
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The Best Tights on the Internet, According to Shoppers Who Tell It Like It Is
You'll need some for fall.
By Adrienne Faurote
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Forget Shoulder Bags—Every Celebrity Is Wearing This Sleeker Alt Instead
I'll take one of each.
By Eliza Huber
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Everything You Should Know Before Buying Zara Jeans
Interesting insight ahead.
By Eliza Huber
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Sabrina Carpenter and Camila Cabello Wore the Fall Skirt Trend That's All Over Paris
A worldwide hit.
By Drew Elovitz
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The French Knitwear Brand Every Parisian Has in Their Closet
The greatest of all time.
By Ana Escalante
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I'm Shopping for Fall 2024—30 Affordable Picks I'm Adding to My Cart Before They're Sold Out
All under $100.
By Grace O'Connell Joshua