I Buy 99% of My Clothes on Sale, But I'd Be Willing to Pay Full Price for These

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(Image credit: Tiffany & Co.; Net-a-Porter; Reformation)

It takes a lot to get me to buy something at full price. For starters, there is always a sale around the corner, a fact I know all too well as a fashion editor who writes about them multiple times a week. Because of my job, I also see firsthand how quickly trends can come and go in this industry, making it difficult to justify dropping a ton of money on something that could easily be considered "out" in a few months (or weeks). So, it's a big deal when I decide to skip the sale rack and buy something new without relying on red-marked tags or discount codes at checkout. And the items I go with are usually pretty good. Scratch that—they're really good. 

But why take my word for it when you can see for yourself what items I'm seriously considering buying at full price right now? The shopping carts are full. The payment options are filled in. All it takes is one press of the purchase button, and they'll be mine. But while I marinate on the final decision, I'm going to share it with all of you. Scroll down to see my to-buy list in its entirety. From the Elsa Peretti for Tiffany & Co. cuff bracelet I can't get out of my head to the Abercrombie tank top I'm considering adding to my list of all-time best tanks on the market, the 36 pieces below represent a little bit of everything. But one thing they all have in common? They're worth purchasing at full price.

Coming up next: Meet the 30 Items That Are Already Defining Spring

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.