I'm Bored of Beige, So This Expensive-Looking Colour Is My New Go-To

If we were to ask you to dream up an expensive-looking colour palette, which shades would you include? Perhaps burgundy with a helping of tan, khaki and navy? Although the aforementioned colours are certainly proving popular right on cue, autumn 2023 is also shaping up to be one of the most colourful on record. Shades of lime and red have long dominated the shops, but now, a new hue is set to surpass their appeal. Buttermilk not only sounds tasty but, as it turns out, it's one of the season's most delectable trends too, loaning a premium finish to a variety of ensembles. What started off as a micro-offshoot from last year's omnipresent beige is now bigger business than many might have expected and I, for one, am here for the update.
We're the first to admit that this buttery-yellow presence on the autumn/winter 2023 runways came as a surprise. However, it's already proving itself to be a welcome addition to our new-season wardrobes, and has been a hit on the occasionwear circuit, too, practically dominating the Coronation back in May, infiltrating every wedding since. What's more? It really does suit everyone. Synonymous with summer, pale yellow tones help to brighten the face and will bestow your skin with a glow akin to spending two weeks in the Maldives. Don't believe what you've heard—blondes suit this shade just as well as those with darker tresses.
Keen to give the buttermilk fashion trend a go but unsure where to start? We suggest using the below as your basis. Keep scrolling to see how influencers are wearing pale yellow at the moment. Then, once you're suitably hooked, shop our favourite pieces for every budget.
Buttermilk Fashion Trend Outfit Ideas
Add a basket bag to a pale yellow dress and you've got the perfect holiday outfit.
Emili Sindlev covers up in a buttermilk coat and matching skirt—proof that wearing one colour top-to-toe always pays off.
This shade works for so many formal occasions, specially in dress form.
Play with pale-yellow textures such as feathers and satin to add dimension to your look.
To keep your pale yellow pieces looking fresh, try styling them with white separates.
Shop the Buttermilk Fashion Trend
Next Up, Experts Agree: These Autumn/Winter 2023 Fashion Trends Really Count
This post was originally published at an earlier time and has since been updated.
Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
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