We had heard a well-sourced rumour a while back that one of the biggest fashion houses in the business was about to launch themselves as entirely seasonless—and now we can confirm that the boundary-pushing, game-changing player is indeed Burberry. Not only that—they're combining men's and women's shows into one gigantic stonker of a presentation twice a year. And, just in case that wasn't enough change, all of the sub-brands you know (Burberry Brit, London and Prorsum) are being absorbed into one mega-line.
As a brand who has placed itself at the very forefront of fashion democratisation and tech within retail, Burberry was, of course, one of the first brands to experiment with the whole see-now, buy-now concept on the catwalk. It would appear that the system worked, and now, instead of the industry's age-old pre-Internet, six-month fashion schedule, what you'll see this September on the runway is what you'll get straight away in stores. No waiting around, no getting bored, no way you'll miss out on It items like the current Burberry backpack boom.
How best to celebrate? Head on over to Burberry and check out these nice new-in pieces.
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The Timeless Jacket Trend Every Stylish Woman in London Owns at Least One OfEmphasis on *at least.*
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Molly Gordon Wore Fashion's #1 Designer Investment Piece on a Date With Jeremy Allen WhiteIt's a classic.
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The Burberry S/S 25 Show Embraces Artful Embellishment and Utilitarian WorkwearDaniel Lee is at it again.
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Lewis Hamilton Understood the Assignment at This Year's Met GalaRead all about the story behind his look.
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6 Future Heirlooms That Are Guaranteed to Impress for Decades to ComeThese are what I call worthy investments.
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No Holiday Outfit Is Complete Without These Chic AccessoriesI'm channeling my inner Brit.
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BRB, Adding This Entire Collection to My Winter Wish ListLuxe doesn't even begin to cover it.
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You're Welcome: Here's Every Underrated Fragrance WWW Editors Are GatekeepingYou can thank us later.
