This "Goofy" Accessory Is Taking France and Italy by Storm

The street style trends that have emerged throughout this fashion month have been anything but low-key. From neon to bike shorts to animal print, the current trends are clearly not for the faint of heart. Over the summer, we covered the bucket-hat trend at length, but truth be told, we thought we'd see it fade away once fall hit. That has not occurred. Instead, it's only grown.
Specifically, in Paris and Milan in recent days, we've spotted fashion insider after fashion insider wearing the admittedly "goofy" hat style, and perhaps most surprising is how chic everyone looks in them. We're thinking that the continuation of the trend has to do with the fact that the coolest designer brands—Prada, Gucci, Dior—are selling their own versions, which people like Kaia Gerber have clearly found to be irresistible.
Scroll on for some of the street style proof of the bucket-hat trend that's taking France and Italy by storm and to shop the best versions on the market.
Shop the Best Bucket Hats
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
I Just Created 5 Expensive-Looking Pre-Spring Outfits from Zara, Mango, and Nordstrom—You're Welcome
Outfits for everything from a wedding to brunch.
By Nikki Chwatt
-
Sunscreen Filters Abroad Are Totally Elite—Here's Why They're Not Available in the U.S. Yet
It's a bummer, but I have hope.
By Shawna Hudson
-
Pack This One Accessory If You Want to Look Rich on Your Next Vacation
Luxe and glamourous.
By Michelle Scanga
-
The Chicest European Women Have Convinced Me to Try This Effortless Accessory
Simple yet so elevated.
By Jennifer Camp Forbes
-
Kendall Jenner Is Already Wearing the $50 Item Everyone Will Buy for Summer
Adds to cart.
By Michelle Scanga
-
Suddenly, All the Chicest People I Know Are Upgrading Their Outfits With This Winter Accessory Trend
Inspired by the early 1900s.
By Nikki Chwatt
-
Sunglasses! Sneakers! Jewelry! Here Are the Top 2025 Accessories That Will Replace 2024 Styles
It's all about personality.
By Emma Spedding
-
I Don't Do Maximalism—6 Quiet Luxury Trends That Are Still Cool in 2025
On-trend, not trendy.
By Natalie Cantell
-
Luxe, French, and Perfectly Trendy: The New Designer Sunglasses I Refuse to Take Off
And how I'm styling each.
By Anna LaPlaca
-
So You Want a Rich-Looking Wardrobe? Start With These 7 Elegant Foundational Pieces
They don't have to cost the Earth.
By Natalie Cantell