Everyone's About to Own This Color Swimsuit—Just Watch
Summer will be here before you know it, and it's our job as editors to ensure your seasonal wardrobe is completely up to date. We've already bombarded you with tons of summer trend and swim content, but if you ask us, the more the merrier, especially when it comes to swimwear. If you're looking to upgrade your swim collection ever so slightly, we highly suggest buying into the color trend of the season: bubblegum pink. Instead of splurging on fleeting (yet exciting) new trends, just grab your favorite swimsuit style in this bubbly pink hue and call it a day. Yes, your summer shopping just got 10 times easier—you're welcome.
Ahead you will find a large selection of the best bubblegum-pink bikinis and one-pieces on the market from some of our favorite swimsuit brands ever. Be it an affordable Amazon find or a splurge-worthy designer piece, you will surely find the perfect pink suit for your summer adventures in the assortment below.
Shop the matching Tia String Satin Bikini Bottom ($80).
This groovy print can have my vote any day.
Shop the matching Twisted Waist Bikini Bottom ($191).
The Attico's new swim collection is straight fire.
Shop the matching Jenna Ribbed Bikini Bottoms ($85).
Somehow so simple yet so trendy.
Shop the matching Ribbed Shine High Cut Cheeky Bikini Bottom ($23). I love the super-saturated hue on this one.
I can't be the only one who's a sucker for a good Amazon swim find.
Shop the matching Aline Bottom ($78).
This one's all about the little details.
Basically a work of art.
Shop the matching Petite Bikini Bottoms ($135).
Only wearing my bikinis with chunky chain necklaces from this moment forward.
Shop the matching Ribbed Cheeky Hipster Bikini Bottom ($18).
You can't help but smile when you see this color.
Shop the matching Karina Bottom ($68).
The perfect bikini to tan in.
Shop the matching Solid Tie Front Bikini Bottoms ($80).
Going on vacation? Buy this immediately.
Love a triangle bikini moment.
Shop the matching Cindy Ribbed Bikini Bottom ($38).
Please take note of the price.
Shop the matching Connor Cheeky Glitter Bikini Bottom ($85).
This top is everything.
The perfect bikini.
Shop the matching Sammi Hipster Bikini Bottom ($36).
This photo (and bikini) makes me crave summer so bad.
Shop the matching Edie Bottom ($81).
Juillet always makes the most stunning swimsuits.
Shop the matching Solid String Bikini Bottoms ($70).
Love this sporty '90s vibe.
Shop the matching The Scene Bottoms ($80).
Something about one-shoulder bikinis just hits different.
Shop the matching Signature Curve Bikini Bottom ($70).
A classic shape you'll wear for years.
Next up, here are all the best new summer finds of the moment under $150.
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
-
I'm From Miami—4 Affordable Swimwear Brands I Reach For Every Summer
Let bikini season begin.
By Ana Escalante
-
Crochet Season Is Here: These Are the Best Dresses, Swimsuits, and Bags for Summer
The unofficial texture of summer.
By Caitlin Burnett
-
Every Chic European Woman Is Wearing This Sub-$50 Swimwear Trend
A South of France favorite.
By Ana Escalante
-
The 24 Best Swimsuits in Every Summer Color Trend
Feast your eyes on these bikinis and one-pieces.
By Allyson Payer
-
The Only 35 Swimsuits You Need to Know About in 2024
From bikinis to maillots.
By Eliza Huber
-
Reformation Finally Launched Swimwear, and the Collection Is Pure Elegance
*Orders every suit.*
By Eliza Huber
-
Sofia Richie Wore the Retro Bikini Style That's Ripe for a World-Class Comeback
And it's still for sale.
By Eliza Huber
-
21 Pink Bikinis That Scream Malibu Barbie
Let's go party.
By Drew Elovitz