Everyone's About to Own This Color Swimsuit—Just Watch

Summer will be here before you know it, and it's our job as editors to ensure your seasonal wardrobe is completely up to date. We've already bombarded you with tons of summer trend and swim content, but if you ask us, the more the merrier, especially when it comes to swimwear. If you're looking to upgrade your swim collection ever so slightly, we highly suggest buying into the color trend of the season: bubblegum pink. Instead of splurging on fleeting (yet exciting) new trends, just grab your favorite swimsuit style in this bubbly pink hue and call it a day. Yes, your summer shopping just got 10 times easier—you're welcome. 

Ahead you will find a large selection of the best bubblegum-pink bikinis and one-pieces on the market from some of our favorite swimsuit brands ever. Be it an affordable Amazon find or a splurge-worthy designer piece, you will surely find the perfect pink suit for your summer adventures in the assortment below. 

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(Image credit: @frankiesbikinis)

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(Image credit: @brunamarquezine)

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(Image credit: @amaka.hamelijnck)

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(Image credit: @frankiesbikinis)

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(Image credit: @juillet)
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Lauren Eggertsen
Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.