Black-Owned British Fashion and Beauty Brands to Support Now and Forever

We always advocate spending your money wisely, which is why it's important to take a moment to consider who your purchase will benefit before you hit that "confirm order" button on any checkout. Knowing where your valued pounds are going will not only help you to shop more mindfully, but also can create an incredible ripple effect for the better.

Knowing that it's vital that we celebrate and support the Black community in the UK, we've searched the country for both the up-and-coming and established designers and names across fashion and beauty that are well worth adding to your wardrobe and beauty stash. Whilst we're not here to give you a history lesson (although, you can donate and support The Black Curriculum, which addresses the lack of Black British history in the UK curriculum), we can point you towards the best Black-owned British fashion and beauty brands, of which there are an impressive number.

Black History Month is an excellent time to champion the brilliant Black-owned brands in our country, but it shouldn't be the only time we pay attention to our homegrown talent. So, if you're looking to get ahead of the crowd and make an informed decision as to where your money really goes, keep scrolling to see our list of the brands to buy from now and bookmark for future shopping moments.

FASHION BRANDS:

1. WALES BONNER

2. KAI COLLECTIVE

3. TOVE

4. LISA FOLAWIYO

5. LISOU

6. ROOP

7. JAKKE

8. GROVE AND VAE

9. BIANCA SAUNDERS

10. MARTINE ROSE

11. LOUDBRANDSTUDIOS

12. CASELY-HAYFORD

13. ACE & PRINCE

14. NUBIAN SKIN

15. SUNDAY ARCHIVES

16. ROXANNE RAJCOOMAR-HADDEN

17. FARAI LONDON

18. MAISON BENT

19. LJ SIGNATURE

20. KEMI TELFORD

21. TTYA LONDON

22. SINCERELY NUDE

23. JAWARA ALLEYNE

BEAUTY BRANDS:

24. PAT MCGRATH LABS

25. CHARLOTTE MENSAH

26. LIHA

27. DIZZIAK

28. THE AFRO HAIR & SKIN CO.

29. BOUCLÈME

30. MAYA NJIE

31. YARD + PARISH

32. AFROCENCHIX

33. DANESSA MYRICKS

Remy Farrell
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.