Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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I Just Came Back From Paris—6 Coat Trends I Spotted Everywhere (and Bought Immediately)
*Adds to cart*
By Ana Escalante
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I'm Sad Too, But According to Parisians, These 7 Trends Aren't Making the Cut in 2025
Plus, the seven that are.
By Nikki Chwatt
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Just a Really Great List of All the Black-Owned Fashion Items I'm Shopping Now
I can't get these off my mind.
By Anna LaPlaca
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Aritzia Is Having a Major Sale—21 Chic Picks That Have Cool Girl Written All Over Them
These rarely go on sale.
By Jennifer Camp Forbes
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I Love You, But I Love Me More: 20 Valentine's Day Gifts I'd Buy Myself
Sponsor Content Created With Free People
Silky sets! Taper candles! Journals!
By Natalie Gray Herder
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Office Trends Come and Go, But "Corporate Cozy" Will Always Be My Work Uniform in the Winter
Your officewear doesn't have to be uncomfortable, period.
By Sierra Mayhew
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9 Anti-Trend Pieces That Will Continue to Dominate in 2025
My vibe for 2025.
By Sierra Mayhew
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A Cashmere Sweaters Is a Classic (and Suddenly Essential) Fashion-Person Staple—Here Are the Best to Shop
A closet essential.
By Kristen Nichols
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These Under-$100 Winter Buys From Nordstrom Are a Pure Hit of Fashion Dopamine
These will have your friends doing a double take.
By Jennifer Camp Forbes
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38 Chic Nordstrom Items That Will Make People Think You Hired a Stylist
Modern silhouettes ahead.
By Bobby Schuessler
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I Just Shopped for 3 Hours—These 34 Zara, Nordstrom, and J.Crew Items Are the Standouts
These pieces are so chic.
By Bobby Schuessler
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Elsa Hosk's Already Wearing 2025's First Viral Sneaker Trend
For $80? Say less.
By Eliza Huber
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Scandi Style Decoded: 5 New Trends Straight From Copenhagen Fashion Week
Runway report.
By Erin Fitzpatrick
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Espresso! Oxblood! Navy! 6 Non-Black Coat Colors That Look So Expensive
Ultra-luxe looks ahead.
By Anna LaPlaca
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I'm a Denim Expert—These 4 Styles Are Trending Now and Will Be Big in 2025
Elevated silhouettes.
By Bobby Schuessler
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This Sunglasses Trend Is Set to Be Huge In 2025
I'm steering toward loving them.
By Kristen Nichols
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People in Paris Wear These 4 Elegant Items, and They'll Be Essentials in 2025
Chic staples ahead.
By Bobby Schuessler
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If Chic Is Your Goal, These Are the 33 J.Crew Items to Shop for in 2025
From statement dresses to sleek sandals.
By Chichi Offor
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Shop Now, Apologize Later: These New Winter Finds Will Sell Out If You Wait Another Second
Don't miss out.
By Copelyn Bengel
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This Elegant Neutral Is the Color Replacing Black In My 2025 Wardrobe
It's elite.
By Kristen Nichols
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8 New Things Fashion People Are Talking About This Week
If you didn't know, now you do.
By Erin Fitzpatrick
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I'm Doing No-Spend January—These 5 Winter Outfit Ideas Don't Require a CC Swipe
You probably already own these pieces.
By Nikki Chwatt
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Jane Birkin's Daughter Just Wore One of Her Mom's Favorite Outfit Combos in Paris
Mirror image.
By Erin Fitzpatrick
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How Ivy Style Became One of the Civil Rights Movement's Most Powerful Weapons
There's always a deeper story.
By Eliza Huber
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It's True—Every Chic Person Is Wearing This New Top Trend
Check it off your list.
By Eliza Huber
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Take a Break, Blazers—This Is the Spring Jacket Trend Chic People Will Wear With Jeans Instead
As seen on Hollywood's new It girl.
By Allyson Payer
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My Mom Wants New Elevated Basics for 2025—These 4 Items Feel Very "Fashion Person"
Versatile and chic pieces.
By Bobby Schuessler
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Shopping Is My Job—31 Nordstrom Items I'm Fawning Over
Everything is giving.
By Chichi Offor
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SOS I Can't Stop Buying Coats—15 New Arrivals on My Radar
I've never met a jacket I didn't like.
By Natalie Gray Herder
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The Only Flat Shoes That Matter If You Want to Look Chic
Done and done.
By Nicole Akhtarzad Eshaghpour