These 45 Black-Owned Products Will Upgrade Any Haircare Routine

We’ll be the first to admit we’re fans of anything Tracee Ellis Ross does—but that doesn’t mean our love for her haircare line, Pattern Beauty, is unwarranted. Not only does the haircare line specialize in products intended to match your curl pattern, but also with products like its treatment mask (which has rice protein in it), you can rest assured your curls’ thirst is getting quenched.

Founded by Mahisha Dellinger, the Curls brand has been a mainstay in women’s haircare arsenals since 2002. While the brand specializes in specific styling products for each curl type, its leave-in conditioner is its hero product because its blueberry formula promotes hair growth for all textures.

If we’re talking about brands that pioneered the natural hair market, then we have to give props to Kinky-Curly. Founded in 2003 by Shelley Davis, this brand paved the way for major retailers across the country to make accessible haircare products for women with curls. You can’t go wrong with any of its products, but if you’re not sure where to start, the leave-in detangler will make yanking out knots a thing of the past.

We love to look to French women for style inspiration or skincare insights, but we should also be looking to them for haircare inspiration (specifically, French brand Kadalys). Founded by Shirley Billot in 2010, the Black-owned beauty brand specializes in sustainable, banana-based products that will change your haircare routine. Just try its green banana precious oil, and tell us your curls don’t have that je ne sais quoi.

Balancing a regular workout regimen with a haircare routine can feel unnecessarily challenging, which is what led Keenan Beasley to found Sunday II Sunday. With products focused on maintaining your protective hair in between your busy schedule, they’re great for anyone with box braids or a weave looking for a scalp serum.

For anyone rocking their natural texture, having a weekly to monthly deep-conditioning masque you can count on is a must. For me, that is Curls Dynasty’s pumpkin mint masque. Founded by Nickie Nougaisse in 2014, the brand creates all-natural haircare products perfect for anyone transitioning to their natural texture. 

If you’re not new to this haircare game, you’re very aware of the promoted benefits of using castor oil in your haircare routine—but finding the right oil that’s undiluted, sustainable, or Black-owned isn’t always the easiest. Fortunately, Kreyòl Essence exists, and the brand produces sustainably harvested Haitian Black Castor Oil that will keep your braids or curls in check.

There’s an average amount of hair shedding that’s natural with coiled textures, but if your hair is suffering from severe breakage, try testing out Curldaze’s products. While struggling with hair loss in 2010, Robyn Atwater created the first product, a hair oil blend, which led to a line of products meant to help get hair (no matter how you’re styling it) back to its healthiest form.

For women whose hair isn’t bone-straight but doesn’t quite require the level of moisture or care that 4a and up textures need, I recommend adding Mixed Chicks haircare products into your routine. Keeping up with day-to-day styling can mean that your hair is either over-moisturized or dry, but Mixed Chick’s overnight foam (which is a fan favorite) will keep your curls poppin‘ long after washday.

No matter your curl pattern, if you suffer from low porosity (aka your hair struggles to maintain moisture), it’s important to incorporate a great oil into your styling routine. Bomba Curl’s Forbidden Oil has been a game changer for me since it’s not as heavy as castor oil, which weighs down my 3b/3c coils. Still, the hybrid blend crafted by Afro-Dominicana founder Lulu Cordero will ensure that hair looks and feels its best.

The basis of any good hair day is a great washday routine. But as many of us know, shampoos can leave coiler textures drier than before, which is why you’ll want to test out Carol’s Daughter Goddess Strength Fortifying Shampoo. Not only is it from a beloved Black-owned haircare brand, but it also contains castor oil and black seed oil, which strengthen hair follicles, ensuring that your hair stays hydrated beyond washday.

For people who have fine, easily damaged hair or delicate curls, finding products that help build stronger hair follicles has been a challenge—until now. Founded by Lavada Dale, Haircredible Hair Care’s biotin haircare line is the perfect solution for promoting hair growth. 

What happens when a cosmetologist creates styling products? You get the Black-owned brand The Doux. Founded by Maya Smith in 2009, the brand makes the perfect products for wash-and-go days. The texture foam is great for adding definition to curls. 

If an all-natural haircare routine intrigues you, buying from the Black-owned brand Rucker Roots is a must. With zero sulfates or parabens, its products will be your new go-to. We recommend starting with the Growth Serum. Formulated with argan oil, shea butter, and cocoa seed butter, it’s perfect for maintaining a silk press.

Maintaining moisturized braids or flawless edges requires a good hair oil in your arsenal—Glammed Naturally Oil’s braid oil solution is just that. Not only is it formulated with essential oils, but it will also keep your scalp from flaking, along with restoring and preventing edges from thinning. Plus, it’s from a Black-owned brand, which makes it even better if you ask us.

Baby hairs can be the bane of styling—luckily, the Black-owned brand Mylon’s Natural Hair Care is here to solve these common woes. If you live for a slicked-back look, then you’ll want to incorporate its Natural Edge Control gel into your routine stat.

What do Anne Hathaway, Renée Zellweger, and Zoe Saldaña have in common? Their hairstylist Ted Gibson. Of course, the best hairstylists do end up creating the best hair products. Case in point: Gibson’s Texture Meringue. It can be used to enhance and protect any hair texture pre-blowout. Talk about a universal hero product.

If you frequently switch between protective styles and blowouts and presses, then you know it’s critical to invest in an arsenal of products that ensure your hair stays healthy no matter how you style it. Nuele’s hair serum can do just that. It doubles as a heat protectant and a daily deep moisturizer to ensure that hair stays healthy no matter how it is styled.

Whether you have low porosity or a coily pattern, you’re most likely no stranger to struggling with retaining hair moisture—which is why a product like Oyin Handmade’s pomade is perfect for your texture. The formulation of oils, butter, and veggie wax acts as a humectant for hair to lock in moisture and keep curls shinin‘.

Maintaining moisture is a common haircare woe, but another one is combating greasiness and product buildup. If your current wash-and-go situation is leaving your hair feeling weighed down, then you’ll want to put Tgin’s miracle RepaiRx curl protein reconstructor to the test. Its natural formula removes product buildup and smoothes hair cuticles like a dream.

A good curl mousse is essential in anyone's haircare routine. Black-owned brand Bask & Bloom Essentials’ Curl Mouse will give you touchably soft curls but can also be used to refresh protective styles.

A scalp treatment is the key to better hair. You just have to find one that actually works. Fortunately, the search is over thanks to Adwoa Beauty. The brand’s Baomint Oil Blend contains a hybrid of oils that support scalp health.

Let’s be honest: Scalp irritation from braids, hair extensions, weaves, and dreadlocks can be downright annoying. Whatever style you love to wear, scalp irritation can be a given, unless you’re using Black-owned brand Canviiy’s hero product, Scalp Bliss Serum. This organic mix of aloe, lavender, witch hazel, manuka honey, and peppermint oil is perfect for soothing even the most irritated scalp.

Fact: Shampoo does not need to strip my hair of moisture in order to be effective. Don’t believe me? Just test out Melanin Haircare’s African Black Soap Reviving Shampoo. Formulated with cocoa, shea butter, argan oil, tea tree oil, black cumin turmeric oil, and spearmint, this shampoo will nourish your hair.

What happens when a scientist studies curly hair and creates a new brand? You get Kinky Tresses. After dealing with severe chemical relaxer burn, founder Shawna Moses decided to make a haircare brand meant to help dry, damaged hair—the result is a set of products that will help transitioning hair thrive in its natural state.

Two things can be considered top-tier life experiences: good hair days and giving back. And the Black-owned fair-trade brand Alaffia combines both of those feelings. Not only does the brand create handcrafted haircare products, but also each purchase goes toward the brand’s empowerment projects aimed to help Togo communities with access to education, maternal health, FGM eradication, and environmental sustainability.

Bouncing back from heat damage or chemical relaxers can be challenging—but that’s nothing Naturalicious’s Spanish Almond Regrowth Oil isn’t willing to tackle. Founded by Gwen Jimmere as a way to simplify haircare routines, from her regrowth oil to styling products, everything is meant to cut down time spent on hair maintenance without sacrificing its health.

Twisting paste is an essential part of maintaining healthy locs and promoting hair growth, which is why it’s important to invest in the right product. If you’re not sure where to start, look no further than the Black-owned, ethically sourced avocado Hydrating Twisting Paste from NaturAll Club.

Qhemet Biologics makes products based on African, Mediterranean, and Ayurvedic traditions. Formulated with castor oil, olive oil, and amla, this heavy cream is up for hydrating even the driest, thickest hair. 

Split ends are a nuisance for any hair texture, which is why having a treatment to combat breakage is a must. Mielle Organics’ rice water treatment will do just that since rice water has been proven to penetrate damaged hair follicles and repair them from the inside out.

For many women on their natural-hair journey, YouTube is the place to learn about their textures and share their evolutions—for Rochelle Alikay Graham-Campbell, that sentiment rings true. After sharing her haircare journey, she was inspired to launch her all-natural haircare line, Alikay Naturals, which has become a beloved brand.

If you’ve been searching for a haircare product that will not only moisturize your locs but keep them fresh, then you’ll want to add Black-owned brand Ooli’s fragrance into your arsenal.

Whoever said that all-natural haircare products couldn’t effectively maintain healthy curls never tried any products from Uncle Funkys Daughter. Acquired by Renee Morris, this Black-owned brand continues to create crowd favorites, including its Curly Magic Curl Stimulator (which is excellent for 3c to 4c curl types looking to define and elongate their curls).

Anyone who’s experienced the "big chop” or is adopting protective hairstyles can relate to founder and board-certified dermatologist Camille Howard-Verović’s story. After cutting her hair and realizing there was a lack of haircare products specifically for caring for natural hair while wearing protective styles, she founded Girl+Hair. Of course, the brand now specializes in various haircare products, but the Apple Cider Vinegar Hair Rinse is a must-have.

You may have spotted Briogeo before, but did you know that the brand is Black-owned and a clean haircare line formulated to help all textures? Founded by Nancy Twine, each product is 90% to 100% naturally derived and has sustainable packaging material. Talk about a good find.

Ensuring your scalp is clean and hydrated is an essential part of maximizing any protective hairstyle—which is why Taraji P. Henson founded her vegan, cruelty-free, and paraben-free haircare line, TPH by Taraji. There’s an array of excellent products, but its serum will keep your scalp super hydrated and maximize the benefits of your protective style.

No matter if you have thick curly hair or thin straight waves, hair loss is common for all textures. Fortunately, there is Black-owned brand Camille Rose’s Rejuva Drops. Containing saw palmetto, its formulation naturally blocks the hormone dihydrotestosterone (DHT), which is known for causing balding. 

The key to any good hair routine is having an arsenal of hair products and tools you not only can rely on but also love. A detangling brush can do wonders for hair, and this one from the Black-owned brand Felicia Leatherwood is a game changer.

All 4a curl patterns and up, let us introduce you to your new favorite curly hairstyling product: Miss Jessie’s Curly Pudding. Formulated with your specific texture in mind, it’s guaranteed to add shine and stretch to your curls.

As cliché as this sounds, headwraps will 100% transform your haircare routine. So why not buy one from the Glow by Daye? You’ll be supporting a Black-owned brand while getting your beauty sleep and preventing frizz—multitasking at its finest.

If you are a fan of heat styling, then you'll want to invest in a flat iron from the Black-owned brand Kosa. This flat iron is not like the rest, because it has multiple ceramic-topped layers designed to prevent hair breakage.

You can’t get the baby hairs or edges in formation without the right styling tool—enter the Baby Tress brush. Baby hairs don’t stand a chance.

While it’s essential to evaluate how effective a product is for your specific hair goals, it’s also important to understand if the oils within your haircare products are ethically and sustainably sourced. One Black-owned brand that’s leading the charge in that arena is Charlotte Mensah. Because great hair should also be great for the planet.

We’ve spoken before about our love for CurlMix, and we will again. If you’re looking for an all-in-one oil that can combat your dry scalp or enhance growth, then you only need CurlMix’s Growth Serum. Basically, it’s magic in a bottle.

If you’ve scrolled this far, then you’re probably wondering: How do I simplify my washday routine? Start by turning to the Black-owned brand Bread Beauty Supply, which specializes in creating easy washday pairings for all hairstyles. Trust me—you really can’t go wrong with their sets. 

Keep in mind that the best products are the ones that work for you. Every person’s routine is as unique as their curls, so don’t be afraid to test things out—there are so many great products available, and if they happen to be Black-owned, that’s just the icing on the cake.