Believe it or not, makeup and skincare have only recently become major parts of my daily routine. In the past, I often spent nights out barefaced with only a swipe of mascara and a high-shine lip gloss. When quarantine began almost two years ago (wow, time flies), I started researching and testing beauty products out of sheer boredom. Conveniently enough, this was also around the time that Black-owned businesses were finally getting the long-awaited exposure that they deserve. So naturally, many of the products that have ended up on my bathroom counter when I'm getting ready are from Black-owned brands at Sephora, and I couldn't be prouder of the collection I'm building. This iconic retailer has always been the go-to spot for makeup lovers, and now it's the go-to spot for all of my favorite Black-owned brands. (Topicals, Fenty Beauty, and Bread Beauty Supply now have permanent spots in my cabinet.) I have products across haircare, skincare, makeup, and even fragrance that are perfect for holiday gifts and everyday life. Check out my sneak peek below.
Makeup Must-Haves
Haircare Hub
Skincare Hot Spot
More Products I'm Shopping
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According to Our Shopping Data, These Sephora Products Are *Extremely* PopularThe clock is ticking.
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I Attended Sephora's Biggest Event of the Year—12 Genius Tips I Picked Up Along the WayI just majorly leveled up my beauty routine.
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The Sephora Savings Event Is Almost Over—I'm Playing Your Personal ShopperTime is of the essence.
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I'm Heading to NYC for 72 Hours—18 On-Sale Sephora Staples I'm 100% PackingI'm scrambling for these savings.
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I Removed Everything From My Friend's Sephora Basket—See What I Added InsteadSephora's Savings Event is on, and there's no smarter time to shop.
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I Prepare for Sephora's Savings Event Like It's a Marathon—Here's What's in My CartPlease approach the starting line.
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A Makeup Artist and 5 Beauty Editors Walk Into Sephora—the 17 Mascaras They BuyIt's hard to pick a favorite, TBH.
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Sephora and Ulta Are Both Having Major Sales RN—12 Beauty Products I'd Buy From Each*Adds to cart.*
