12 Examples of Black Hollywood Redefining Beauty Trends on the Silver Screen

I'll always be a strong believer in the idea of looking to the past to better recognize its impact on our present (and, ultimately, our future). A prime example of this is taking the time to highlight the beauty of the past that graced our silver screens. This research provides inspiration for today's looks and encourages appreciation for the women who wore iconic looks. Unfortunately, many of the Black women who were at the helm of Hollywood during its golden years were not recognized for their contributions due to the rampant racism and discrimination in the film industry.

As a melanin-blessed beauty editor, one of my biggest goals is to shed light on the individuals who deserve recognition for their role in redefining and challenging beauty trends. Keep reading to meet the three brilliant Black women who come to mind when I think of the beauty of Black Hollywood and the modern-day products you can use to re-create their looks.

Dorothy Dandridge

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(Image credit: Getty Images/Evening Standard)

Many leading ladies of Old Hollywood were known for their extensive beauty routines and iconic recognizable features. While there are many features that actress Dorothy Dandridge was known for, her eyebrows might be at the top of the list. Her bold and angular brows are considerably thin compared to modern-day beauty trends. Capture Dandrige's look by using a clear brow sculpting wax to give you that laminated, finished look. Remember: The brows shouldn't budge.

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(Image credit: Getty Images/Bettmann)

The height of Dandridge's short yet influential career occurred just years before film made its dramatic shift from black and white to color. Most of the images available of the actress are in black and white, but the few that exist of her in color show a clear appreciation for berry-toned blushes applied to the apples of the cheeks and swept just over the temples. Re-create this look by opting for a buildable cream blush that melts into the skin. My picks? Huda Beauty's Cheeky Tint Cream Blush and Westman Atelier's Baby Cheeks Lip + Cheek Cream Blush Stick.

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(Image credit: Getty Images/Bettmann)

Hollywood in the 1940s and 1950s witnessed a major renaissance in beauty trends, and Black actresses like Dandridge were at its helm. Although very rarely credited for their contributions to the beauty trends that defined the era, many of their unique takes can be spotted in images like the one above. Here, the actress sports natural-looking winged eyeliner that follows the natural shape of her eyes. Get the look by using a gel or pencil eyeliner that you can easily guide along the eyes for a classic sharp wing.

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(Image credit: Getty Images/Silver Screen Collection)

This iconic image of Dandridge captured from her 1957 film Island in the Sun is one of the most well-known pictures of the actress. If her wearing this yellow organza dress can't convince you of her unparalleled influence on the styles of golden-era Hollywood, then take another look at her makeup. Dandridge sports a classy orange lip with a hint of gloss at its center that catches what could be the film studio's lights. Modernize this look by reaching for a matte, lightweight lipstick and adding a layer of tinted lip oil in a red-orange tint.

Lena Horne

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(Image credit: Getty Images/Bettmann)

Next up is the beautiful and talented Lena Horne. Pictured here in a promotional shoot for a movie in the mid-1940s, the jazz singer and actress appears to have a glowing and flawless visage. To achieve a similar look, use a foundation that provides lightweight and buildable coverage like Makeup by Mario's SurrealSkin Liquid Foundation and Armani Beauty's Luminous Silk Perfect Glow Flawless Oil-Free Foundation.

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(Image credit: Getty Images/Hulton Deutsch)

Here, Horne stands proudly in front of a poster for a show in New York City in the 1960s. Not only am I obsessed with her super-chic turban and trench, but I also love how visible her long eyelashes are in this shot. If you're looking to lengthen your lashes, choose mascara that's loaded with pigment while offering the length and volume you desire (without any of the smudging, clumping, and flaking).

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(Image credit: Getty Images/Michael Ochs Archives)

Here's a fluffy, bold brow moment from the beautiful singer and actress in the 1940s. Unlike the popular angular brow style of the time, Horne often opted for a softer, feathered shape. The end result? A sweet and romantic finish to any sophisticated makeup look. The slight angle at the bridge of the eye shadow keeps her face looking lifted. To pull off Horne's feathered brow look, guide your hairs softly upwards with a brow pencil and then set them with a gel to make them last all day.

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(Image credit: Getty Images/John Springer Collection)

One of the first things I always notice about Horne in films is how sculpted her face looks no matter what angle she's shot from (which, for women with darker skin tones, was difficult to achieve on black-and-white film). To get her sky-high cheekbones and lifted brows, go for a cream or a liquid bronzer for dimension. I love Refy's Cream Bronzer and Iconic London's Sheer Bronze Liquid Bronzer to re-create this look.

Eartha Kitt

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(Image credit: Getty Images/Michael Ochs Archives)

The last leading lady we're highlighting in this roundup is the magnetic Eartha Kitt. Whether you were first introduced to her as the first woman of color to play Catwoman or through her hit holiday hit single "Santa Baby," Kitt has claimed a permanent place in the minds of film and music lovers alike. Here she is as Catwoman with the fabulously smoky eye shadow that defined so many makeup looks of the mid-to-late 1960s. Embrace your inner superhero by applying eye shadow in shimmering shades of silver, green, and blue.

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(Image credit: Getty Images/Mirrorpix)

Leave it to the Catwoman herself to sport a perfect cat eye. When she wasn't showing off her perfectly pink lips, Kitt could often be seen in a dramatic cat eye that defied the beauty trends of the era. Use a long-wearing liquid eyeliner pen to re-create this look for yourself, starting at the corner of the eye and extending outwards. The longer the better, right?

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(Image credit: Getty Images/Gilles Petard)

Are you looking for another example of a Black woman who won't let being captured in shades of black and white dull her shine? Look no further than this photo of Kitt. A strapless (possibly velvet) black dress makes her skin absolutely glow. Incorporate the same glow into your makeup routine by adding a dewy highlighter or balm to the cheekbones or other points on the face that need a little light.

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(Image credit: Getty Images/J.Wilds)

I had to throw in one last shot of Kitt's gorgeous cheekbones for luck. Look how eye-catching they are in this shot with her beloved cats. Hers were all-natural, but if you want to pull off a similar look, use cream-based contour like these ones from Milk Makeup and Makeup by Mario.

Next up, White Nail Polish Is Always a Vibe—Here Are the 20 Best in Existence

Maya Thomas
Assistant Beauty Editor
Maya Thomas is Who What Wear's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer while also building a following on her lifestyle blog, Itsmayalala.com. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.