Trust Me: These Are the Only Black Friday Fashion Sales You Need to See

The countdown to Black Friday is officially upon us. On November the 29th, the influx of sales will arrive, but I've already found so many early Black Friday sales that you can shop right now. These are the very best.

Black Friday can be an assault on your email inbox, with every brand you've ever shown interest in sending alert after alert about offers and promotions. Not to mention the TV and social media ads. It's enough to make you want a full-blown digital detox. So, here, I'm arming you with essential tips to cut through the chaos and help you find the best early Black Friday clothing deals of 2024. And let's just say I take my role of guiding you away from any tempting sale traps and towards the worthy, genuinely money-saving deals very seriously!

My qualifications? You could say I'm a shopping expert. I've been a fashion editor and stylist responsible for picking out the very best buys from a sea of products for over a decade now, and my speciality is timeless wardrobe classics (the kind you don't regret buying in sales). Being a Who What Wear UK editor also comes with plenty of insider knowledge, so you can rest assured we have (and will be keeping you updated on) the dates and details of the best clothing deals right through from Black Friday to the end of Cyber Monday.

What Should I Buy This Black Friday?

When it comes to shopping for clothes, shoes and accessories on Black Friday, you'll likely want to find classic pieces that have been slightly out of reach previously, or hard-working basics that are missing from your wardrobe and were already on your list (such as a new winter coat or pair of boots). With all our purse strings a little tighter this year, these sales can also be a great time to get started on your gift buying or kick off your partywear wardrobe. Whatever you're looking for, it's all about investing in considered, thought-through purchases that won't give you a pang of guilt when you see your bank statement in December.

Affiliate editor Emily Dawes will be shopping for wardrobe classics this Black Friday, sharing the best finds with you here.

When Is Black Friday?

This year, Black Friday is on the 29th of November, but retailers have already begun to introduce offers let me tell you, I've scrolled through them all. Below, you'll find the very best Black Friday clothing deals for 2024 with some sales launching early, and I'll continue to update this list until the end of the month with any new additions that I think are worth seeing. Think of this as your one-stop shop for finding the best fashion deals, so you might want to bookmark it now.

Of course, our team of expert Who What Wear editors have also been deep-diving into the specific deals to help guide you on the best pieces to buy. If it's specifically affordable clothing finds you're after, don't miss this round-up of the the Black Friday buys on our editors' wish lists. If you've been caught off guard by this oncoming cold snap and still need a winter coat, here's our edit of the best outerwear deals. If it's impressive beauty bargains on your list, you'll need to read all about our beauty editor's unmissable sale picks, as well as her tips on finding the best discounts on beauty tools. And if you're using the sales as an opportunity to do a spot of Christmas shopping (a wise move), I've found some incredible savings on gorgeous gifts to help you along the way.

Scroll on to see the very best Black Friday clothing deals for 2024.

• Reformation Black Friday Sale: 25% Off
• Harrods Seasonal Sale: Up to 30% Off
• Whistles Black Friday Sale: 20% Off
• DeMellier Black Friday Sale: 20% Off With Code WWW20
• Monica Vinader Black Friday Sale: 30% Off Everything
• Net-a-porter Black Friday Sale: Up to 50% off
• Rixo Black Friday Sale: 20% Off
• Mango Black Friday Sale: Up to 50% Off
• John Lewis Black Friday Sale: 20% Off
• Missoma Black Friday Sale: Up to 40% Off
• Nobody's Child Black Friday Sale: 25% Off
• MyTheresa FW Sale: Up to 50% off
• Mejuri Black Friday Sale: 25% off orders over £100
• Hush Black Friday Sale: Up to 30% Off
• Harvey Nichols Black Friday Sale: 30% Off
• Anthropologie Black Friday Sale: 25% Off
• Rise & Fall Black Friday Sale: 20% Off
• Luisa Via Roma Black Friday Sale: 40% Off
• Astrid & Miyu Black Friday Sale: 25% Off
• Elleme Black Friday Sale: 15% Off

My Pick of the Best Black Friday Clothing Deals and Codes

• Reformation Mason Pant was £178 now £134
• DeMellier The Midi New York was £445 now £356 with code WWW20
• Toteme Two-Tone Cashmere-Blend Coat was £1030 now £618
• Astrid & Miyu Tennis Chain Bracelet was £75 now £56
• Whistles Clean Bonded Leather Jacket was £449 now £359
• Rise & Fall Cashmere Jumper was £175 now £140
• Mulberry Leather Islington Cross-body Bag was £1495 now £1045
• Barbour Quilted Shall Jacket was £220 now £154
• Jil Sander Small Bateau Bag was £1850 now £1202

SHOP THE BEST EARLY BLACK FRIDAY CLOTHING DEALS, BY BRAND:

REFORMATION BLACK FRIDAY SALE

If you asked every editor on our team what their favourite Black Friday sale was, I'm pretty sure we'd all say Reformation . The brand rarely does discounts but for Black Friday and Cyber Monday it goes all out and is currently offering 25% off everything on site (the best kind of sale). We always have Reformation items on our wish lists as fashion editors, so there's no better time to head to the checkout. From the celeb-loved dresses, to its famously good wide-leg Mason pants (which come in petite and extended sizes too), responsible knitwear (I've just checked out with the Clara cardigan) and dream boots (Remy are the perfect knee-highs in my opinion).

Shop the Reformation sale:

HARRODS SEAONSAL SALE

We all know Harrods is the destination for luxury buys, and I can recommend heading there to treat yourself (or your loved ones) to winter investment buys (there's so many great designer bags), luxe eveningwear and seriously special gifts in the run-up to the festive period. Until the 4th of December, Harrods has up to 30% off selected pieces.

Shop the Harrods sale:

WHISTLES BLACK FRIDAY SALE

Whistles manages to nail those expensive-looking classics that we keep in regular rotation for many years, making it a brand that fashion editors turn to again and again to bolster their wardrobes. The prices can sometimes be a little higher than your average high street store, so Black Friday is the perfect opportunity to invest in the brand's premium quality for less. This year there's 20% off everything on site. My advice? Invest in their beautiful leather.

Shop the Whistles sale:

DEMELLIER BLACK FRIDAY SALE

DeMellier bags have become the accessory of choice for fashion people and editors (we're currently obsessed on the Who What Wear desk, and you can read our round-up of our favourite DeMellier bags here). Whilst their sale isn't officially live yet, we've got an exclusive code that gives you access to the 20% off Black Friday discount before the launch with code WWW20. The best part? They're not as wildly expensive as they look. In fact we'd class these beautiful "quiet luxury" bags as being relatively affordable in the handbag world.

Shop the DeMellier sale:

MONICA VINADER BLACK FRIDAY SALE

If you're a jewellery-lover at heart, then you'll probably have been refreshing Monica Vinader's site all month waiting for their deals to arrive. Well, to kick off Black Friday the brand has rewarded us with a 50% off flash sale on selected items and 30% off everything else.

Shop the Monica Vinader sale:

NET-A-PORTER BLACK FRIDAY SALE

Whether it's ball gowns or blazers, boots or bikinis, with over 300 pages of discounted designer buys you're sure to find the pieces on your wish list in the Net-a-porter up to 50% off Black Friday sale.

Whether it's ball gowns or blazers, boots or a bikini, you're bound to find the pieces on your wish list at NET-A-PORTER.

Shop the Net-a-porter sale:

RIXO BLACK FRIDAY SALE

Beautiful dresses, excellent coats and tops you'll want to wear instantly—the Rixo Black Friday sale has officially arrived. Right now there's 20% off almost everything on site, including so many bestsellers.

Shop the Rixo sale:

MANGO BLACK FRIDAY SALE

We all know and love Mango for its expensive-looking high street buys—whether you always turn there for great outerwear, stylish shoes or elevated partywear. Now, the brand is offering up to 50% off in its Black Friday sale. And these aren't the dregs of the season, there are so many great winter buys included that will see you through the colder months ahead (and beyond).

Shop the Mango sale:

JOHN LEWIS BLACK FRIDAY SALE

The John Lewis Black Friday sale has launched with 20% off key categories, including womenswear. There's winter-ready footwear, jewellery that you can snap up now for yourself or for gifting, and plenty of clothing deals to explore. Some prices shown on the site are already discounted.

Shop the John Lewis sale:

MISSOMA BLACK FRIDAY SALE

Missoma's Black Friday sale is mega, with up to 40% off everything site-wide. Explore beloved earrings, timeless necklaces as well as stacking rings and bracelets. Whether you're buying for yourself or ticking off your Christmas list early, you're sure to find some seriously special pieces in this sale.

Shop the Missoma sale:

NOBODY'S CHILD BLACK FRIDAY SALE

Nobody's Child does beautiful dresses that you'll often find the Who What Wear UK team wearing to weddings, work and everything in between, but I've recently noticed the affordable (and sustainably minded) brand nailing winter staples too. The new knitwear pieces have particularly caught my eye as we head into winter. Now there's 25% off everything with code BF25.

Shop the Nobody's Child sale:

MYTHERESA FW SALE

MyTheresa's fall/winter sale has arrived with a seriously sweet sale of up to 50% off. Already my basket has been filled with luxurious boots, a designer bag and a coat I'm planning on wearing immediately.

Shop the MyTheresa sale:

MEJURI BLACK FRIDAY SALE

Mejuri is a jewellery brand that's great for everyday pieces. I have a number of styles from them that I wear all the time (and so does Meghan Markle). For Black Friday there's 25% off everything when you spend over £100.

Shop the Mejuri sale:

HUSH BLACK FRIDAY SALE

Great coats, soft knitwear and stellar footwear—the Hush Black Friday sale has arrived. With up to 30% off selected styles, there are plenty of styles you'll want to explore including party-ready buys, daily denim and so much more.

Shop the Hush sale:

HARVEY NICHOLS BLACK FRIDAY SALE

Lucky for us, Harvey Nichols Black Friday sale has launched early with 30% off selected styles. If it were me, I'd head straight to the accessories section to see what bags are discounted right now, then swing by the outerwear as winter is in full swing.

Shop the Harvey Nichols sale:

ANTHROPOLOGIE BLACK FRIDAY SALE

As a treat before the upcoming influx of Black Friday deals, Anthropologie has launched its sale of up to 50% off selected items, with an extra 20% off sale items. Alongside the various homeware pieces that have made their way into my basket are a selection of staples with a modern edge, elegant evening pieces and winter-ready standouts, all primed to instantly fold into my outfit rotations.

Shop the Anthropologie sale:

RISE & FALL BLACK FRIDAY SALE

Rise & Fall have launched their Black Friday 2024 sale early with 20% off everything site-wide. Of my favourite picks, there's a sleek dress ready to earn its place as your go-to LBD. Alongside, the knit jumper that's adored by the fashion crowd for its cosy composition of 30% Mongolian cashmere and 70% merino wool.

Shop the Rise & Fall sale:

LUISA VIA ROMA BLACK FRIDAY SALE

Luisa Via Roma is home to a host of designer buys, and this Black Friday you can get 40% off when using code BF40 checkout. The discount applies to selected styles, ranging from timeless coats to forever footwear with a plethora of great trousers and standout tops in between.

Shop the Luisa Via Roma sale:

ASTRID & MIYU BLACK FRIDAY SALE

If you love jewellery, you'll probably want to take a look at Astrid & Miyu's Black Friday sale which has launched with 25% off almost everything. There's everyday chain necklace, standout earrings for the party season, and array of pieces you'll want to stack together or celebrate separately. Plus, the beautiful pieces make for excellent Christmas gifts.

Shop the Astrid & Miyu sale:

ELLEME BLACK FRIDAY SALE

French brand Elleme's anti-trend bags are adored by celebrities and fashion people alike. This black friday you can get 15% off site wide, buy 2 pieces for 25% off, 3 or more for 30% off. Discounts are applied at checkout. All below prices are based on 15% off.

Shop the Elleme sale:

When does Black Friday end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which this year lands on Monday December 2nd.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. This year it will be Monday December 2nd, and is the last chance to snap up savings.