And Now, the Only 46 Items Worth Buying From Amazon This Black Friday

Let the holiday shopping madness commence! The biggest shopping event of the year is finally here, presenting us with the perfect (and irresistible) opportunity to get ahead of all our holiday purchases thanks to the crazy-good deals at some of our favorite retailers. Whether you’re looking to buy gifts for everyone on your list or simply treat yourself to a winter pick-me-up (it’s cold and dark out there—we get it!), now’s the perfect time to shop. So where’s the first place we’re headed (from the comfort of our own sofa)? Amazon, of course! The giant retailer has some seriously enticing deals in every category—from skinny jeans to sneakers—with up to 50% off a wide selection of brands. To save you copious amounts of time scrolling through the endless abyss of Amazon, we did the hard work for you. Scroll below as we share the items worth buying from Amazon this Black Friday. Happy shopping!

Tops

Bottoms

Dresses & Jumpsuits

Shoes

Layers: Coats, Cardigans, & Jackets

Bras & Undies

Up next, the most comfortable (and coolest) travel clothes, according to our editors.

Judith Jones
Senior Fashion Market Editor

Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.