TikTok has obviously made a huge space for itself in the fashion-and-beauty sphere. With new viral challenges and trends popping up every day, it's clear that there is no shortage of talent on the social media platform. The fashion-media industry has taken quick note of the growth of the predominantly Gen Z platform, and while we've already seen a variety of headlines featuring TikTok users such as Addison Rae and the D'Amelio sisters, it's important to acknowledge the Black creators of the app, who have often been at the forefront of the video trends you scroll through on a daily basis.
As individuals, we may not be able to completely reform industries, but it's important to give Black creators a voice in the space we're in, especially in the world of fashion and beauty, where the mainstream tends to gravitate toward white creators. Ahead, scroll through to find Black TikTokers who you can start following and supporting right now.
Bex Campbell
Once you start watching one of Campbell's mesmerizing makeup tutorials, it's hard to not binge-watch them all. Despite the fact that I've been struggling to even wear mascara on most days, Campbell's videos inspire to me get a little more creative with my beauty routine.
@bexcxmpbell Mint Choc-Chip 🍃🍦
♬ streets - olivia
Shop her look:
Hodan Yousuf
We've featured Yousuf on WWW before to get the scoop on her best thrift finds, but she really takes thrifted fashion and androgynous style to a whole new level. TikTok users think so too, as almost every one of her fashion videos seems to go viral.
@hdnsnotarnd Bag & scarf: thrifted | Dresses: @ganni
♬ These Boots Are Made For Walkin' - Nancy Sinatra
Shop her look:
Bria Jones
Jones makes a variety of videos, from relationship advice to beauty hacks, but she's most known for her fashion-trend recaps and advice for creating content as a style influencer—all with her added humor in the mix.
@heybriajones follow my IG for outfit deets: heybriajones #falltrends
♬ im a big gurl - 🍒𝖘𝖚𝖕𝖗𝖊𝖒𝖊 𝖖𝖚𝖊𝖊𝖓🍒
Shop her look:
Kiitan A.
Kiitan documents a large portion of her style on TikTok with daily outfit videos, styling roundups, and trendy fashion challenges such as #30DaysOfOutfits. She also showcases her traditional Nigerian garments.
@kiitana Which one are you? 1-10? 20 ways to style @americaneagle Lu(x)e jeans over on my YouTube. Link in my bio! #AEPartner #AEJeans #fashion #style
♬ original sound - TikTok Philippines
Shop her look:
Jackie Aina
Jackie Aina is already a powerhouse on YouTube, but her TikTok content is just as good. She's been posting calming mini vlogs featuring snippets of her day in 60 seconds, and my favorite series is her ratings, where she rates perfumes, luxury purchases, hairstyles, and more.
@jackieaina my top five sticky sweet, yummy, edible perfume recs. Enjoy! #perfumetiktok #fragrance
♬ Sparkles - Raccoon With a Groovebox
Shop her favorites:
Sofia Wylie
You may recognize Wylie as Gina Porter from High School Musical on Disney+, but she's just as entertaining to watch on TikTok. She's also signed with IMG Worldwide, and her content features sneak peeks into her life on set and dance videos, all where she dons cool Gen Z outfits that you'll want to copy.
@sofiawylie The boots of my dreams😭
♬ Remi Wolf - Photo ID - jk007
Shop her look:
Whitney Madueke
Madueke's beauty tutorials don't really feel like you're watching a tutorial, rather watching art, especially when you see the final result. She uses calming sounds and zooms into each part of her look, taking you into the whole process of her fun and glowy makeup.
@whitneymadueke Soft makeup. Felt super beautiful 🌿 #everydaymakeup #makeupondarkskin #makeuplooksforyou
♬ original sound - Loyiso
Shop her look:
Rafiqah Akhdar
I've seen Akhdar in her campaigns with Glossier, but she's quickly taken to TikTok to expand and try out a variety of looks that appear to be straight out of Euphoria.
@rafiqahakhdar This little light of mine😌 #fyp #foryou #foryoupage #DoPacSun #WorkingAtHome #NoNuanceNovember transition IB: @sofiesifuentes
♬ Chanceeeeee - Sam Craft
Shop her look:
Jazmine Rogers
When I found Rogers on my For You page, she was an instant follow. She mostly focuses on sustainable style, featuring thrift-store picks and brands like Lisa Says Gah and Paloma Wool.
@thatcurlytopp Some recent fits of mine 💗 #fyp #winterfashion #sustainablefashion
♬ original sound - 𝙡𝙤𝙫𝙚 𝙖𝙡𝙡 𝙤𝙛 𝙮𝙤𝙪
Shop her favorites:
Wisdom Kaye
A simple five-minute scroll through Kaye's page, and you'll find yourself shocked at the levels of production he puts into his fashion content. From self-filmed runway shoots to videos working with Prada and Dior, he's made a name for himself in the world of high fashion.
@wisdm8 Had to hit this again rq (ib@andoej ) #yohjiyamamoto #fendi #celine #alexandermcqueen
♬ original sound - Wisdom Kaye
Shop his favorites:
Next, Therapy Time: 6 Black Women Take a Deep Dive Into Their Natural-Hair Journeys
-
6 Very 2024 Ways to Style a Pullover SweaterFile under "chic and cozy outfit inspo."
-
7 Fresh Winter Outfits to Wear With All of Your White T-ShirtsClassic.
-
I Split My Time Between NYC and Cape Cod—35 Picks That Scream "City Meets Coastal Chic"Good luck not wanting every last piece.
-
Sustainability, Community, Storytelling: The Rising Designers Defining Luxury's New EraNames to know.
-
It's February, and I'm Officially in an Outfit Rut, But These Looks Will Save MeNew year, new me.
-
The Latest Inclusive Collection From Revolve Is Too Good to Pass UpShop cool pieces in up to a size 4X.
-
These 4 Influencers Are Also Brand Founders—28 Items That Keep Them ChicYou don't want to miss this one.
-
11 Ways to Style Your Box Braids, According to the Chicest People on InstagramPrepare for nonstop compliments.
