It's Still as Important as Ever to Buy From BIPOC Brands—Here's Where to Shop

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(Image credit: @aniyahmorinia)

Over the past year and a half, almost every aspect of our lives has changed. Between grappling with the myriad challenges brought on by a pandemic and attempting to rectify systemic racism, the impact of this moment in time has infiltrated everything—including the fashion industry. This evolution has manifested in the most widespread call to action, with consumers having more power than ever to demonstrate support with their wallets. While we may be in a new season and about to enter a new year, it's more important than ever to continue the momentum and support BIPOC-owned fashion brands. 

Being an ally requires continuous work. To support Black, Latin, Asian, and Native American fashion designers, we've rounded up 42 brands to shop right now. Whether you're shopping for the holidays or just for the cause, you can't go wrong with these editor-approved picks.

All of the products featured are available for purchase via the Shop app, powered by Shopify, and have been independently selected by Who What Wear editors for this article.

Accessories

Mateo New York

AM:PM

Oma the Label

Kendall Miles

Soko

Brandon Blackwood

Kinn

Arch NYC

Cise

Wwake

Fried Rice

Joey Baby

Imago-A

Statement by Nadia

Behno

Tejahn Burnett

Ming Yu Wang

William Okpo

Brother Vellies

PDPaola

Ready-to-Wear

Hanifa

Sandy Liang

Simonett

Kim Shui

Warren Steven Scott

House of Aama

YanYan

Avnu

Rouhi

Mliu

Diotima

Apartment202

Wekafore

Lurelly

Quod

Re Ona

Eugene Taylor

Farm Rio

Gauge81

Allina Liu

LoudBrandStudios

Phlemuns

Next: Designing Across the Diaspora: 16 Latinx Designers From Around the World

Jasmine Fox-Suliaman
Editor

Jasmine Fox-Suliaman is a fashion editor living in New York City. What began as a hobby (blogging on Tumblr) transformed into a career dedicated to storytelling through various forms of digital media. She started her career at the print publication 303 Magazine, where she wrote stories, helped produce photo shoots, and planned Denver Fashion Week. After moving to Los Angeles, she worked as MyDomaine's social media editor until she was promoted to work across all of Clique's publications (MyDomaine, Byrdie, and Who What Wear) as the community manager. Over the past few years, Jasmine has worked on Who What Wear's editorial team, using her extensive background to champion rising BIPOC designers, weigh in on viral trends, and profile stars such as Janet Mock and Victoria Monét. She is especially interested in exploring how art, fashion, and pop culture intersect online and IRL.