Whenever I'm in the mood to treat myself to something new—something affordable to scratch the itch but still make all my existing outfits feel fresher—I always head directly to two places: H&M and Zara. Both retailers have nuanced and often elevated takes on the trends and appeasing price tags, so I don't think I need to go into detail as to why I find them so appealing. However, just because I get the urge to shop doesn't mean I do so frivolously or without consideration.
Aïda wears jeans from Zara.
Sure, there are pretty pieces in every H&M and Zara category, but that makes their respective websites a bit of a trap where appearances can easily lull you. However, when I shop H&M and Zara, I do so with as discerning an eye as possible, seeking out the pieces that go beyond the current season and that genuinely fit with my aesthetic. While everyone has their own personal style, I do believe I've managed to curate an edit of the best Zara and H&M fashion items that won't date for anyone. Take a look below, and hopefully, you'll find something you love.
Shop My Zara and H&M Wish List for 2025:
A cream jumper is a capsule wardrobe staple, but if you're looking for a brighter hue, this style also comes in 8 other shades.
The perfect suede tote.
The perfect wide-leg jeans.
A midi skirt acts as the foundation to so many of my winter work looks.
This simple shirt is so elegant, and pairs perfectly with jeans or skirts.
So damn chic! Especially in this burgundy shade.
This knitted dress is the perfect way to do comfy, cosy and chic dressing.
I've been waiting to invest in a waxed coat and have finally found the one in this khaki iteration.
I love how these brown suede heels look with opaque tights.
I'm picturing this with brown wide-leg trousers and loafers for the office and a mini skirt and tights at the weekend.
These classic tie-belt jacket comes in black, but I personally love this lighter beige.
It's no secret that barrel-leg jeans have dominated the denim trends last year, and I predict they will still be big news in 2025.
A very designer-looking tote for less than £40.
If you're in the market for a shearling-lined jacket, may I please direct your attention to this lovely number.
Just so sweet. And a fantastic price! I recommend sizing up in this as I have the version from last year and it was a little neat, especially if you are busty.
A versatile denim dress that you can wear from now and well into spring.
There is just the perfect amount on slouch on these trousers.
These could genuinely be mistake for designer.
You'll reach for this year round.
If I were looking for a chic work blazer, this would be my pick of the bunch.
For a party top that still feels chic.
This pretty wool set in one of last years biggest colour trends is a sure sell out.
We could go on and on about how great H&M's knee-highs are. In fact, we have...
Such an elegant jacket, and one I would wear as above with white or ecru jeans.
Simply stunning.
The Who What Wear team rave about H&M's loafers.
This went straight into my basket. I'll be wearing mine with a wool blazer now, and on it's own come spring.
White in winter always looks so elegant.
I predict that we'll be seeing knit vests everywhere again, very soon.
We've had mesh ballet pumps and rhinestone ballet pumps, but now it's time for animal-print styles to come to the fore.
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