I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It

Whenever I'm in the mood to treat myself to something new—something affordable to scratch the itch but still make all my existing outfits feel fresher—I always head directly to two places: H&M and Zara. Both retailers have nuanced and often elevated takes on the trends and appeasing price tags, so I don't think I need to go into detail as to why I find them so appealing. However, just because I get the urge to shop doesn't mean I do so frivolously or without consideration.
Aïda wears jeans from Zara.
Sure, there are pretty pieces in every H&M and Zara category, but that makes their respective websites a bit of a trap where appearances can easily lull you. However, when I shop H&M and Zara, I do so with as discerning an eye as possible, seeking out the pieces that go beyond the current season and that genuinely fit with my aesthetic. While everyone has their own personal style, I do believe I've managed to curate an edit of the best Zara and H&M fashion items that won't date for anyone. Take a look below, and hopefully, you'll find something you love.
Shop My Zara and H&M Wish List for 2025:
If you're wondering how to make relaxed jeans feel polished, look to this sleek jacket.
I still can't believe these woven pumps are from the high street. They also come in classic black.
The subtle flare of the skirt and cuffs makes this feel like a considerately designed piece.
The draped pleating of this skirt means this it has already joined my forever wardrobe.
The light jacket you've been searching for for mild spring days.
I've tried these on and can confirm the barrel-like cut is so good.
As the temperatures rise, you'll soon be reaching for refined tailoring in linen fabrics.
I've spotted so many stylish people wearing brown suede blazers, and now I'm adding one to my outfit rotations.
Relaxed, comfortable and yet still put-together, I'm already thinking of all the ways I'll style these trousers.
Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
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