This TikTok-Favorite Makeup Product Is the Secret to Faking Wide-Awake Eyes

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(Image credit: @tobimakeup)

Most modern beauty trends—including "cloud skin," heatless curls, and all of the fruit-inspired makeup trends that have taken hold this year—start on TikTok. And the recent obsession with white eyeliner is no exception. We can trace it back to Alix Earle, one of the most popular TikTokers on the platform. In her GRWM videos, she'd create her trademark look with a swipe of white eyeliner on her waterline. Once her followers saw how quickly and easily it made her eyes look big, bright, and wide awake, it was only a matter of time before it went viral. 

And it did go viral. As a beauty editor, I swear I'm seeing more people use white eyeliner than ever before. I get it. I mean, who doesn't want to look bright-eyed and bushy-tailed, even if you're exhausted and on your second cup of coffee? If white eyeliner is all it takes to reduce my waterline redness, I'm in. Keep scrolling to see the internet's 14 favorite ones. 

Best Overall: ColourPop BFF Crème Gel Liner

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Kaitlyn McLintock
Beauty Editor

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.