If You're After Easy, Natural-Looking Makeup, You Need to Know About This Brand

As a beauty editor, I am very often asked what my favourite makeup brand of all time is. In the past, I've often leaned towards answering this question with classic options such as Dior, Chanel, Nars, Hourglass, L'Oréal Paris and the like. However, in recent years, I've realised that while those brands are some of my most coveted, there is actually only one makeup brand I use every single day—and that's Westman Atelier.

Created by one of the most iconic makeup artists of our time, Gucci Westman, the brand creates high-end, luxury makeup products designed specifically for those who champion a fuss-free, fool-proof makeup look—basically, me. Westman has painted the faces of almost every celebrity you can think of, including Emily Ratajkowski, Penélope Cruz, Jennifer Aniston and Anne Hathaway, so it makes sense that she knows the exact criteria for a perfect makeup product.

best-westman-atelier-products-302228-1663251493295-image

(Image credit: @GUCCIWESTMAN)

The formulas themselves are creamy, melty and almost impossibly easy to work with. The packaging is next-level luxurious and weighty and just makes sense. In essence, Westman Atelier products are, what I like to call, finger-makeup products. They're swipe-them-on-and-go sorts of things. The most iconic products in the line-up, Baby Cheeks Blush, Vital Skin Foundation and Lit Up Highlight, are all in stick format with formulas so creamy they just take a few dabs with your fingers to totally fuse with skin.

And I'm not alone in my love for Westman Atelier's luxury products. I recently asked a bunch of beauty-editor pals whether I'm the only person who thinks every product Gucci Westman touches turns to gold, and they agreed I am not. In fact, every single one of us had praises to sing for Westman Atelier. Beauty editor at Elle UK Jennifer George told me that Baby Cheeks is the only blusher she's ever finished, while one of my best buds told me she's dreading the day her beloved Squeaky Clean Liquid Lip Balm runs dry. 

If you're asking me, Westman Atelier products are nothing short of perfection. They allow me to execute a whole face of fresh, natural-looking makeup in a matter of minutes. As someone who has next to no makeup skills, I can count on them to make the act of applying makeup a breeze. Are they eye-wateringly expensive? Yes. However, I stand by the fact that if I weren't in the job I'm in, my entire makeup collection would consist of perhaps five Westman Atelier products and only a couple of others. And they last ages, by the way. If you share my love for easy-to-use makeup products that deliver natural-looking results, keep scrolling for the 13 best Westman Atelier products.

1. Westman Atelier Baby Cheeks Blush Stick

2. Westman Atelier Face Trace Contour Stick

3. Westman Atelier Lit Up Highlight Stick

4. Westman Atelier Vital Skin Foundation Stick

5. Westman Atelier Eye Love You Mascara

6. Westman Atelier Squeaky Clean Liquid Lip Balm

7. Westman Atelier Vital Skincare Complexion Drops

8. Westman Atelier Vital Pressed Skincare Powder 

9. Westman Atelier Eye Pod

10. Westman Atelier Super Loaded Tinted Highlight

11. Westman Atelier Lip Suede

12. Westman Atelier Beauty Butter Powder Bronzer

13. Westman Atelier Bonne Brow Defining Pencil

Next up, Hailey Bieber's makeup artist just schooled me on how to get fresh, glowing skin.

Freelance Beauty Editor

Shannon Lawlor is the beauty director at Who What Wear UK. With over ten years of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist and Refinery29, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible. As a self-confessed lazy girl, Shannon has an affinity for hard-working perfumes, fool-proof makeup products and does-it-all skincare.