The Best W Concept Shoe Brands

last updated 14 August 2019

It's now easier than ever to end up dressing just like everyone else. Thanks to social media, influencers, and fast-fashion retailers, it can often seem like everything we end up buying was pre-determined for us. We're constantly being served ads and promotions according to what the masses are currently interested in, and therefore, retailers are striving to meet their customers right where they are—wanting exactly what everyone else does. Are you sick of it yet? Because I certainly am.

As a means to satiate this craving for something sartorially different, I either shop vintage, or I shop at W Concept. W Concept is a marketplace for a slew of some of the coolest Korean designers. While its ready-to-wear section is something I spend way too much time perusing, it's the shoe section that I come back to time and time again. Here I have purchased some of the shoes I receive the most compliments on, and it's where I have sourced new brands that ended up blowing up including Reike Nein and Yuul Yie. That's right—they were on W Concept first, not Farfetch, Moda Operandi, or Net-a-Porter.

Ahead, I have rounded up nine of my favorite shoe brands currently stocked on W Concept for you to learn all about. I shopped out a couple of my favorite pairs from each brand, but I highly encourage you to take the time browsing the site for even more cool shoe designers hiding at the retailer. Be careful—you might just fall down the rabbit hole.

Meno de Mosso

The shoe styles you want to wear every day but with a little more oomph.

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Meno de Mosso

Square Transparent Pumps

Meno de Mosso

Two Color Ankle Boots White Brown

Yuji

Classic styles turned contemporary (with a handful of built-in jewelry).

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Yuji

Ember Shoes Ivory

Yuji

Attre Shoes Burgundy Enamel

Salondeju

Vintage-inspired shapes with trendy details.

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Salondeju

SJ18304 YE S

Salondeju

SJ18206 Wt

Rachel Cox

Sensible shoes you can wear in your day-to-day life without looking boring.

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Rachel Cox

Pumps

Rachel Cox

Pumps

Hyoon

Everything from trends to classics can be found here.

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Hyoon

Flari Natural Navy

Hyoon

HN054 WCLB 2color

Osoi

Fresh takes on staple styles including square toes, gold adornments, and more.

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Osoi

Chas

Osoi

Derrick White

Dough

Modern shoes with a retro feel.

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Dough

Square Mule Boots White

Dough

Strap Slingback

Chielei

Shoes that make a statement so your outfit doesn't have to.

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Chielei

Unbalance Strap Pumps C8f16re

Chielei

Slash Boots C8F10Bi

Lower

Wearable, forward, and full of fun color palettes.

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Lower

Square Toe Mule Minty Mint

Lower

Calf Skin High-Heels

Next up, shop the under-$40 bags we're telling all our friends about.

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Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.