Women Over 40 Agree This Product Unlocks Glowy, Youthful Skin

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(Image credit: @thetennillelife_)

If you compared the routines of all the women you know who have great skin, I can pretty much guarantee that you'd find this one common denominator. I'm confident in saying this because I know that any number of experts from beauty editors to makeup artists and dermatologists would confirm that it's an essential ingredient in anybody's skincare lineup. If you, like us, are obsessed with achieving a glowy complexion and combatting the signs of aging, you need vitamin C in your life.

While the ingredient itself is nothing new, adding a vitamin C serum to your skincare routine (if you're not already using one) can yield some pretty transformative effects. This is because it touts an impressive number of benefits like lifting dark spots, improving skin tone, reversing UV damage, firming, plumping, and even shrinking pores. Yep, all those amazing benefits can be found in a single product. And while it's recommended that you begin using a vitamin C serum in your 20s, dermatologists say that incorporating it into your routine becomes doubly as important in your 30s and 40s (and beyond).

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(Image credit: @greceghanem)

We already know that vitamin C is a powerful antioxidant found naturally in many fruits and vegetables, but when applied topically via a facial serum or oil, it not only has a similar damage-blocking effect but can also reverse some of the age-related structural changes in the skin.

I reached out to a number of women in the "mature skin" camp with amazingly glowy complexions to hear if they were using vitamin C and how they incorporated it into their routines. Grece Ghanem, an Instagrammer and Who What Wear regular, put it succinctly, saying, "I feel like it gives a glow to the face and helps keep my skin tone bright and radiant, and I also feel like it helps smoothen my skin and fine lines by boosting the collagen production. I am no expert, but I do believe that it’s an essential step in a skincare routine!"

I couldn't agree more, so I compiled recommendations from these women as well as my own favorites and customer reviews to round up the best vitamin C serums. Discover them all ahead.

1. SkinCeuticals C E Ferulic Serum

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2. Murad Vitamin C Glycolic Brightening Serum

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3. Cocokind Vitamin C Serum

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(Image credit: @thetennillelife_)

4. Biossance Squalene and Vitamin C Rose Oil

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5. Lixir Universal Emulsion

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6. Sunday Riley C.E.O. Rapid Flash Brightening Serum

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7. Caudalie Vinoperfect Brightening Serum

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(Image credit: @venswifestyle)

8. Drunk Elephant C-Firma Vitamin C Day Serum

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9. TruSkin Vitamin C Serum

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10. Versed Stroke of Brilliance Brightening Serum

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(Image credit: @thetennillelife_)

11. Omorvicza Daily Vitamin C Serum

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12. Glossier Super Glow Serum

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Next up, the moisturizers that makeup artists say will age you in reverse.

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.