We Just Launched an Affordable Skincare Brand That Actually Works

Ah, skincare. We love you, we really do, but wow, you’re a confusing thing, aren’t you? From cleansers and serums to exfoliators and moisturisers, sussing out exactly what your skin needs and when truly is a fine art. With thousands of different products out there, it takes research and dedication to navigate the minefield that is skincare.

Luckily, there’s a new kid on the skincare block, and if we do say so ourselves, we think it’s really worth shouting about. Having already launched in the U.S. last year, Versed is the new skincare brand, created by the Who What Wear team on the other side of the pond, that works to make skincare a little easier to understand.

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(Image credit: @KATCOLLINGS)

So what exactly is Versed? Essentially, it’s a clean skincare line consisting of 17 products that really focus on results. Everything is sustainable, vegan, cruelty-free and formulated without fragrances, dyes, parabens, silicones or sulphates. On top of that, the products are broken down into super-easy-to-understand categories for different skin types (ageing, dull, problem, etc.). Plus, if you’re really not sure where to start, there’s even an online skin decoder so that you can find which products might be best for you.

What really stands out, however, is just how impressive the ingredient lists are. They're formulated with proven, efficacious ingredients at a level that means they genuinely work, so you can expect results fast. Oh, and did I mention every single product is under £20?

Sound like something you could get on board with? Keep scrolling to discover our first impressions of the brand-new products and to shop them for yourself.

Cleansers

Serums

Moisturisers

Boosters

Treatments

Masks

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Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.