The Internet Has Spoken: These Are the Best Under-$100 Buys Right Now
Confession: I get more excited by the idea of making a few affordable clothing purchases rather than saving up for one bigger investment piece. While I definitely advise both kinds of shopping, I can't deny how fun it is to purchase a cheap thrill that can quickly refresh my wardrobe without totally throwing off my budget. Being able to order a cute new top and take myself out to dinner? It's a win-win in my book.
But you're all fashion people like I am, so I bet you understand how time-consuming it can be to scroll through your favorite affordable retailers in search of the best under-$100 items. Not all affordable fashion items are made equal, though. I handpicked the clothing, bags, shoes, and accessories that will look cool now, next season, and beyond because cheap doesn't have to mean it has an expiration date.
Fret not, dear shopper, as I've scoured the World Wide Web from top to bottom and found 40 affordable fashion buys that I'm crowning the best of the internet. From the festive sandals on offer at Mango to the cutest mini bags at Topshop and the best shoes from Zara, keep scrolling to shop the ultimate fast-fashion edit.
Tops
Meet the best-selling turtleneck on Who What Wear, which comes in 10 colors.
So much better than the T-shirt you were about to reach for to pair with your jeans.
From the boxy shape to the subtle distressing, this tee is pure perfection.
Sweaters
Anyone else getting Rachel Green vibes?
Dresses
I'm obsessed with snakeskin print right now, and I'm eyeing this affordable dress to nail the trend.
The model has the right idea. Style this dress with platforms (preferably one of the below pairs).
Jackets
I've been wearing this jacket from our Who What Wear collection nonstop, and the compliments just keep rolling in. The tortoiseshell buttons and oversize sleeves are just a few of the things that I love about it.
Also available in more sizes.
Heave you heard? Flannels are making a comeback.
Bottoms
Just when I thought Levi's best-selling ribcage jeans couldn't get any better.
Style these with a cream-colored sweater, and you've got yourself a very of-the-moment outfit.
Shoes
Snakeskin-print boots can easily run you upward of $500, so these are a major steal.
Thanks to Gucci, platform loafers are having a moment.
Leave it to snake print to make even a "boring" shoe look trendy.
Bags
I own this tote in blue and get tons of compliments about the pleated fabric.
Activewear and Lingerie
The ribbed fabric makes these way cooler than your average black leggings.
Put this cool new British lingerie brand on your radar stat.
Jewelry and Accessories
Inspired by your favorite French pastry, this vintage-looking ring only looks rare and expensive.
I added this to my cart after my co-worker Lauren spotted it at Zara's Madrid HQ.
What did I say about leather? (Hint: The more the merrier.)
Next up: 11 ways to wear jeans with flats and still be 100% on trend.
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
-
These Under-$100 Winter Buys From Nordstrom Are a Pure Hit of Fashion Dopamine
These will have your friends doing a double take.
By Jennifer Camp Forbes
-
I Already Failed My 2025 No-Buy—36 Under-$100 H&M Finds That Look Triple the Price
Miu Miu, Khaite, and Prada are all on the menu.
By Ana Escalante
-
It's True—Everyone Will Wish They Bought This $68 Ref Top When It Inevitably Sells Out
I see the future.
By Eliza Huber
-
This Pop Star's Shoe Collection Is Full of Unexpectedly Chic Gems—25 I Have My Eye On
Most styles are under $100.
By Jennifer Camp Forbes
-
5 Affordable Outerwear Trends Fashion People Are Wearing in 2025
Including trench coats buttoned to the top.
By Ana Escalante
-
It'll Be a Miracle If These New H&M Shoes Are Still in Stock When You Press Add to Cart
They'll go fast.
By Eliza Huber
-
5 Affordable Wardrobe Investments French Women Are Making in 2025
On y va!
By Ana Escalante
-
I Haven't Shopped at Old Navy in 10 Years, and Now I'm Back—25 Finds That Look So Expensive
Everything is under $100.
By Michelle Scanga