When several of the most popular online retailers all seem to agree on a handful of summer trends, it's a good indication that you'll soon be seeing them everywhere. Such is the case with a trio of color trends at H&M, Madewell, and Mango. While sifting through the retailers for other stories, I noticed certain hues kept popping up over and over.
These retailers are going all-in on three very specific shades, not just general color families. For starters, while we saw a lot of pastels for spring, summer has turned into the season of cobalt. Dresses, tank tops, blouses, pants—you name it and one of these brands carries it in cobalt blue. Scroll down to shop the three colors trending at H&M, Madewell, and Mango right now, as well as stellar outfit ideas for each shade.
1. Cobalt Blue
I can't decide what I like more: the striking color or the comfortable shape. Good thing I don't have to choose.
Liven up your white tank top collection with this beautiful blue version.
This cute striped top would also look great with white jeans or shorts.
Yes, the puff-sleeve trend isn't going anywhere.
Shop the matching Bikini Bottoms ($13).
Easy breezy is the name of the game this summer.
Because the world doesn't need another black blazer.
Look to Kate Middleton for more ideas on how to style culottes.
This pretty dress has me dreaming of a beach trip.
I'm obsessed with the ties on this sweet tank.
2. Marigold
Of-the-moment color? On-trend puff sleeves? Check and check.
Tank dresses are so versatile.
Pretend you're in Hawaii and just wear this.
You're just missing a piña colada in hand.
Leave it to H&M to come up with the most affordable version of every trend out there.
Hot tip: Gingham is a major trend for summer.
Linen is great for summer because it's so light and airy.
You can never have too many basic tank tops.
Hurry—this won't be on sale forever.
Shop the matching Bikini Bottoms ($13).
3. Terra-Cotta
Linen is my best friend for summer because it doesn't make me sweat like heavier fabrics do.
Polka dots are also having a moment right now.
Plaid isn't just for fall.
You can't beat this great sale price. I'd wear this with a white denim jacket and cutoffs.
This is one of my favorite swimsuits of the season because of this beautiful terra-cotta color.
I'm picturing this cute top with white shorts.
Wrap tops are endlessly versatile.
Swap your gray sweats for something a little cooler.
Next, a "compulsive overbuyer" just sold nine bags of clothes—here's the capsule collection she kept.
-
Celebs in Their 40s and 50s Are Styling Jeans With This One Sneaker Color TrendIt's probably not what you think.
-
Butter! Olive! Chocolate Mousse! 6 Color Trends You'll Be Craving in 2025Let them cook.
-
Pamela Anderson Wore the Boho Boot Color Trend Everyone Will Wear This SpringSee ya, black and chocolate brown.
-
Emma Chamberlain's World: Her Warby Parker Collab, Two-Phone Rule, and Spiciest Fashion Takes"I just want to bring the most joy to people."
-
This Is the Only Color That Looks Better With Burgundy Than Black—PeriodRich hues unite.
-
Here's How Fashion People Are Already Wearing 2025's Biggest Color TrendIt evokes Grace Kelly–level glamour.
-
The Specific Color Combo That's Bubbling Up in NYC Right NowChic.
-
Trust Me—This Shoe Color Could Surpass Black in Popularity in 2025The new neutral.
