3 Very Specific Colors Trending at H&M, Madewell, and Mango
When several of the most popular online retailers all seem to agree on a handful of summer trends, it's a good indication that you'll soon be seeing them everywhere. Such is the case with a trio of color trends at H&M, Madewell, and Mango. While sifting through the retailers for other stories, I noticed certain hues kept popping up over and over.
These retailers are going all-in on three very specific shades, not just general color families. For starters, while we saw a lot of pastels for spring, summer has turned into the season of cobalt. Dresses, tank tops, blouses, pants—you name it and one of these brands carries it in cobalt blue. Scroll down to shop the three colors trending at H&M, Madewell, and Mango right now, as well as stellar outfit ideas for each shade.
1. Cobalt Blue
I can't decide what I like more: the striking color or the comfortable shape. Good thing I don't have to choose.
Liven up your white tank top collection with this beautiful blue version.
This cute striped top would also look great with white jeans or shorts.
Shop the matching Bikini Bottoms ($13).
Look to Kate Middleton for more ideas on how to style culottes.
2. Marigold
Leave it to H&M to come up with the most affordable version of every trend out there.
Hot tip: Gingham is a major trend for summer.
Shop the matching Bikini Bottoms ($13).
3. Terra-Cotta
Linen is my best friend for summer because it doesn't make me sweat like heavier fabrics do.
Polka dots are also having a moment right now.
You can't beat this great sale price. I'd wear this with a white denim jacket and cutoffs.
This is one of my favorite swimsuits of the season because of this beautiful terra-cotta color.
Next, a "compulsive overbuyer" just sold nine bags of clothes—here's the capsule collection she kept.
Erin got her start as a Who What Wear intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.
-
I Just Created 5 Expensive-Looking Pre-Spring Outfits from Zara, Mango, and Nordstrom—You're Welcome
Outfits for everything from a wedding to brunch.
By Nikki Chwatt
-
Sunscreen Filters Abroad Are Totally Elite—Here's Why They're Not Available in the U.S. Yet
It's a bummer, but I have hope.
By Shawna Hudson
-
In Case You Were Wondering Which Pretty Sneaker Trend Anne Hathaway Would Wear, It's This One
This just in from the streets of NYC.
By Allyson Payer
-
Madewell's Insiders Event Is So Good—27 Picks Chic People Will Be Adding to Their Carts
Get 25% off just about everything.
By Jennifer Camp Forbes
-
If You Have Great Taste, You Don't Want to Miss These 30 Chic J.Crew and Madewell Sale Picks
So many gems. So little time.
By Jennifer Camp Forbes
-
Espresso Martini: The Rich-Looking Color That's Already Everywhere
"That's that me espresso."
By Jasmine Fox-Suliaman
-
Jamie Mizrahi's World: The Celeb Stylist's Favorite Red Carpet Look, Most Worth-It Shoe, and Album She Listens to on Repeat
A modern-day style expert.
By Allyson Payer
-
This New Pretty Shoe Color Trend Is Going to Be as Popular Among Celebs as Red Shoes Were
Elizabeth Olsen is an early adopter.
By Allyson Payer
-
Is It Just Me, or Is This the Freshest Color to Wear With Brown Right Now?
Cool as a cucumber.
By Erin Fitzpatrick
-
It's Confirmed: French, Scandi, and Italian Women Wear This One Color to Look Rich
Move over, beige.
By Jasmine Fox-Suliaman