These Under-the-Radar Brands Are My Favorites for Summer Clothes
If you want to take your summer style to new heights this year without matching every other girl at the next party you go to, today you’re in store for a treat. I’ve rounded up five of the best brands to shop this season that are just low-key enough to ensure you’ll be a step ahead of all your friends but cool enough to garner more compliments than you’ll know what to do with. From my favorite hidden gem on Revolve to some newer labels we can thank Instagram for leading us to, you’re going to love these as much as I do—I can almost guarantee it. Simply continue on for the five that made the cut, and of course, to shop them along the way.
Posse
Skirts, tops, dresses—you name it, this Aussie brand has got it in multiple covetable colors.
Shop my picks from Posse
Elliette
For occasion-ready summer pieces you can also wear every day, look no further than Elliette’s curated collections.
Shop my picks from Elliette
With Jéan
With Jéan’s tops and dresses are perfect for wearing every weekend.
Shop my picks from With Jéan
Flynn Skye
If you haven’t come across this brand on sites like Revolve and Shopbop yet, it’s time to take a deep, deep dive.
Shop my picks from Flynn Skye
Top and Parker Pant ($154) available in sizes XS to L.
Ciao Lucia
California-based but Italian-inspired brand Ciao Lucia is a trove of breezy and beautiful pieces.
Shop my picks from Ciao Lucia
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.