Finally, a Strapless Bra That Makes Sense (and It's $35)

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(Image credit: Lively)

Strapless bras are basically the bane of every woman's existence. It seems like no matter how many different brands, styles, band widths (the list goes on) we try, finding one that actually stays up is nearly impossible. Well, lingerie (or “leisurée,” as the brand likes to call it) maker Lively just came out with its first strapless bra, and we have a feeling this one might a game changer. Coming in two different styles and ringing in at just $35 (how?!), Lively’s new style even looks like it makes more sense than most strapless bras… and that’s before you try it on.

The brand informed us that “Lively’s Smooth Strapless and Lace Strapless feature active-inspired banding for a snug, yet comfortable fit, and the Lace Strapless Bra’s ultra-feminine details offer flirty peekaboo accents under breezy summer apparel. Featuring Lively’s signature ‘high comfort meets high style’ aesthetic, these two stunning strapless bra styles (size 32A–38DD) will be your ultimate summer styling pieces.” It’s the combination of active-inspired banding and delicate details that makes this bra stand out from the crowd. So this time around, you know you’re buying into a strapless bra that won’t slip, sag, or uncomfortably dig in anywhere. Ready to see them for yourself?

Go on to shop Lively’s new strapless bras that make so much sense.

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Lauren Eggertsen
Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.