Sorry, We're Picky—The Only 15 Brands Making It Into Our Shopbop Carts This Year
One thing you should know about the Who What Wear team is that our editors love Shopbop. The trend-forward retailer is at the top of our lists when we're looking for the latest trends or the styles dominating our Instagram feeds at the moment. It's practically in our DNA as most of us spend hours combing through hundreds of pages to deliver the best shopping finds. So naturally, when we tell you Shopbop has the best of the best, we've backed it up with hard facts.
Whether you're looking to expand your summer closet with trendy and elevated pieces or hunting for the latest celebrity-approved handbag, these 15 clothing brands are the ones our editors turn to when looking for something extra special. Spoiler alert: some of our universal favorites are on the affordable side, too. That's a win if I've ever seen one. Keep scrolling to browse our editors' favorite brands, all of which are available to shop on Shopbop right now.
Good American
"I can always count on Good American to have a great selection of elevated, stylish basics and denim in a range of sizes." —Chichi Offor, associate shopping editor
Shop the brand:
Staud
"I own quite a few Staud bags, and all of them have been purchased through Shopbop. It's helpful to buy everything from one place, and Shopbop has everything from simple staples to the chic handbag I can't stop admiring. Plus, if you're lucky enough, you'll get a pretty Staud item during one of the sales they often run!" — Ana Escalante, associate features editor
Shop the brand:
Pixie Market
"Once Shopbop started carrying Pixie Market, it was game over for my bank account. The label does elegant minimalism so well that its affordable price point never fails to make me do a double take." — Anna LaPlaca, senior fashion editor
Shop the brand:
Levi's
"Shopbop has an amazing selection of Levi's to suit a range of styles. I'm particularly into these utility jeans right now." — Bobby Schuessler, market director
Shop the brand:
Sandy Liang
"Everyone knows I’m a die hard Sandy Liang fan. Most of my closet is secondhand or vintage, but I will always buy new Sandy Liang. Wearing her clothing makes me feel like I’m living in a dream little me had—it’s the kind of clothing I envisioned I'd be wearing as an adult. And wearing it now at my big age makes me feel closer to the little girl I’ll always be. There’s something so pure and special about that. Shopbop always has a great edit of Sandy pieces, and I’ve scored more than a handful of them there on sale—like many a pleated skirts and puff sleeve top that’s become part of my everyday uniform."—Tara Gonzales, senior fashion and social editor
Shop the brand:
Missoma
"You really can't go wrong with Missoma jewelry. I've lost count of how many pieces I own. Shopbop always has an excellent selection of Missoma necklaces, rings, and more, and I can never resist adding them to my cart." — Erin Fitzpatrick, associate director of fashion news
Shop the brand:
Hunza G
"I've been a fan of Hunza G swimwear for years. It's comfortable, fun, and timeless. And I love that I don't have to worry about what size to order since it's pieces come in one size that stretches to fit." — Allyson Payer, senior editor
Shop the brand:
New Balance
"The latest New Balance sneakers tend to sell out quickly (and they certainly do on Shopbop), but the retailer consistently restocks trending styles like the 550s." — Schuessler
Shop the brand:
Tibi
"If you know me, you know that Tibi is one of my favorite brands. I love their elevated basics, which I can effortlessly mix and match with the pieces I already have in my wardrobe. The fact that Tibi is sold on Shopbop is a massive win because it allows me to receive these classic pieces in just a few days."
Shop the brand:
Madewell
"Let me be clear: I'm Madewell's number one fan. When the brand doesn't have something in stock on their own website, though, I make a beeline for Shopbop to get my fix. Not many people know that the brand is carried on Shopbop, so the viral Madewell pieces are often readily available for purchase. It's my secret weapon."
Shop the brand:
Agolde
"Shopbop has an incredible selection of Agolde, which is my go-to brand for jeans, shorts, and T-shirts. Its basics are always cool and forward." — Payer
Shop the brand:
Christopher Esber
"There's nothing quite like Christopher Esber's sultry shapes and slinky dresses, so I always make a point of seeing which pieces are stocked when I go to Shopbop. The way it's always artful but understated makes me a bit emotional." — LaPlaca
Shop the brand:
Susana Monaco
"If you're looking for affordable basics with a bit of a twist, Susana Monaco has the best finds that are simple, yet still cool." — Nicole Akhtarzad Eshaghpour, editor-at-large
Lioness
"Shopbop has a range of mixed prices, but their affordable options from Lioness are always where I head first. While the retailer stocks the brand's basics, a lot of the more trend-forward items tend to sell out pretty quickly, so prepare to think fast." — Escalante
Joanna Ortiz
"Joanna Ortiz feels like home—and to me, that's the sunny shores of Miami Beach. The designer's warm weather-approved sundresses and two-piece sets are some of my favorites to wear back home and on vacation. They give me an instant burst of tropical energy I know I'm lacking cooped up in my tiny New York City apartment all day."—Escalante
Shop the brand:
Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
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