I'm a BIPOC Editor Who Loves Makeup—These 6 Brands Have the Best Shade Ranges
I have always loved makeup. I was introduced to makeup at a young age due to my early obsession with America's Next Top Model and my experience as a competitive dancer. When I had a recital or a dance competition, or if I was performing in The Nutcracker, we would put on makeup for the performance. I would watch tons of YouTube videos with my sister and experiment with different makeup techniques. Putting on my makeup every day for me is meditative—a moment when it’s just me getting ready for the day. I love doing my makeup, and over the years, a problem that I would run into was not being able to find a foundation shade that matches my skin tone.
I’m biracial, so finding a shade that matched the mix of my two parents' different skin tones was frustratingly difficult. Shades would either be too orange or too beige or have a cool undertone that came out gray. Every makeup lover knows that if your foundation shade is off, it can completely ruin an entire look. For a long time, many beauty brands treated women of color like an afterthought, and thanks to beauty influencers, like Jackie Aina and Alissa Ashley, who voiced their frustrations with not being able to find shades that work for them, calling out beauty brands who would release several shades of white and only three to five shades for brown people and women of color who own beauty brands like Pat McGrath and Rhianna I’ve seen a huge shift in the number of shades included when a new foundation is released. I have listed six brands that are my go-tos for shade-inclusive foundations, my personal favorite being Nars. I use the Radiant Longwear Foundation, and I swear by it.
Keep scrolling to check out the five other brands on my list and more holy-grail beauty products I have in my makeup bag.
Nars
I swear by this foundation. It’s like liquid skin. It went viral on TikTok, and I was out of my shade for months. Nars has such an inclusive shade range, and its products last months, so it’ll be hard to get me to switch over to any other foundation.
Fenty Beauty
I haven’t tried this foundation myself, but I know so many people who love it. Fenty Beauty is known for its inclusive shade ranges in every product it puts out. Plus, I love just about everything Rihanna does.
Make Up For Ever
Make Up For Ever is one of those brands that never fails. I am a huge fan of its Matte Velvet Skin Blurring Powder Foundation because it’s truly one of the best blurring powders out there. This foundation is next on my list to try.
Urban Decay
I have been using Urban Decay since high school, and I’m still a fan. I’ve tried this foundation, and it lasts so long and doesn't look too cakey. What more can you ask from a foundation?
Pat McGrath
I’ve never tried this foundation before, but I have been itching to. The reviews of this foundation are glowing, and it comes in 36 shades.
Charlotte Tilbury
This foundation is definitely a Charlotte Tilbury cult favorite. A little goes a long way, which means you’re really getting bang for your buck when you go with this product.
Shop more holy-grail makeup items:
I love lip liner. I have tried basically every brand, and this one is in my top three.
This lip gloss in Peachy Glow is so good I wear it almost every day.
I use this primer and will probably never stop; it's that good.
Another beauty product I have been loving since high school.
My go-to setting powder. I use the shade Banana.
I use this lip liner every day. My shade is Rich Brown.
I've heard such good things about this foundation.
Up next, check out this beauty story.
Originally from Chicago, Illinois, Grace has always been a lover of all things fashion and beauty. Upon receiving her first degree in visual communications from FIDM in Los Angeles, she moved to New York City and continued her education at LIM College, majoring in fashion media with a minor in society and culture. Grace has worked for PhotoBook magazine, Insider, and Harper's Bazaar. As a writer, Grace has had pieces published covering topics including racial justice, fashion, politics, and current events. During her free time, she loves wine tasting, creating content for her social media, spending time with friends, traveling to new places, and Pilates, and has a love for reality television, especially The Real Housewives. Grace is the person in your friend group everyone goes to for recommendations for the best place to grab drinks in NYC on a Friday night or the best hotels and restaurants to try when traveling to a new city. While fashion is her main love, she loves all things wellness and lifestyle as well. Her ideal sunday is brunching with friends then walking around furniture shopping and listening to a podcast. As the assistant shopping editor at Who What Wear, Grace loves finding the best buys out there for the WWW readers.