The Best-Selling Summer Items on Who What Wear Right Now Are All Under $50
One of the things I thoroughly enjoy as a fashion editor is seeing what our fashion-loving readers are buying and responding to from the stories we write and the shopping picks we recommend. In fact, every week in our meetings, our data team provides us with insight on what’s selling like hotcakes on Who What Wear in that given week. So today, I thought it would be fun to share some of these best-selling items from the summer so far to hopefully get you inspired and sartorially excited this warm-weather season.
One of the biggest things I noticed is that this month’s best sellers all clock in at a very affordable price point—with most pieces under $50. Other standout items included in the mix are plenty of versatile basics (think tank tops, shorts, and tees), comfy sandals, and sleek swimwear.
Keep scrolling to see what our fashion-savvy readers are buying from Who What Wear right now.
This elevated tank top remains a WWW best seller in the last month. I personally own it in black and white.
Chic hoops with a twist. So many people are buying these.
Heads-up: This popular white tee is actually on sale right now during Nordstrom's Anniversary Sale.
Pearl and bead necklaces are trending hard for summer.
This square-neck tee has sold over 600 units in the past two weeks! And it comes in plenty of colors for you to choose from.
Okay, okay. These are over $50, but they're under $100, and they continue to be a best seller month over month.
Smocking, ruffles, puff sleeves—the makings of a perfect summer dress.
We continue to see balconette bikinis fly off the virtual shelves.
Up next, 30 trendy under-$50 items that will have the compliments rolling in this summer.
Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.