Psst: Sephora Sells a Ridiculous Number of These 18 Products—Here's the Reveal

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(Image credit: @pink_oblivion )

Do you know how that psychological principle states that the more options you're presented with, the less happy you are with the outcome you choose? That's how I sometimes feel when I shop at big beauty retailers like Sephora. If I'm stuck between three different lipsticks, let's say, then I find myself contemplating my choice long after my card has been charged. Did I choose the right one? Should I go back and exchange it? Should I even be looking at lipsticks? Maybe I need a tinted lip balm instead… and so on. Basically, it's hard to feel confident with your choice when there's such a wealth of other options up for grabs. 

Whenever I feel like this, I do one of two things: First, I consider going back to basics, shopping for products I already know and love. Second, I narrow my selection to only the best-selling products. This way, I can be more confident I bought the right product because it's backed by so many other people too. It's like getting a recommendation from a friend; it carries some weight. 

So, in the spirit of making everyone's shopping just a little bit easier, I gathered a selection of the best-selling products at Sephora. These products range across all three major categories—skincare, makeup, and hair care. Without further ado, keep scrolling to see (and shop) them all. 

Skincare Products

Makeup Products

Hair Products

Next: 27 Life-Changing Products to Know About, According to Fashion and Beauty Editors

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Kaitlyn McLintock
Beauty Editor

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.