20 Best-Selling Face Serums Broken Down by Cost Per Wear
Shopping for skincare is one of our absolute favorite pastimes—face serums, especially. They're one of the most strategic ways to enhance and customize our glow routine, effortlessly stacking and boosting the benefits we're already getting from our other staples like cleansers, creams, and masks. While shopping for pretty much any kind of serum gets our adrenaline pumping in the best way possible, we're especially exhilarated by best-selling face serums everyone and their mother is dying to get their complexion on.
Call us superficial, but we want something that's effective and results-driven, yes, but also covetable and brimming with holy-grail potential, which is where one of our all-time favorite beauty retailers, Dermstore, comes in. Boasting every type of beauty product imaginable (from hair to skincare to makeup), it's one of our first stops whenever we're in the market for top-quality new finds that are high on the industry's most-wanted list. The store carries everything from professional-strength formulas you'll likely only find at the dermatologist's office to niche spa, specialty, and natural beauty brands hailing from all around the world. Not surprisingly, it has an amazing collection of best-selling face serums as well.
Since everyone has different goals and concerns when it comes to the wellness of both our skin and bank account, we decided to dissect the top 20 best-selling face serums you can buy on Dermstore's website right now—breaking each formula down by its benefits, ingredients, and cost per wear. (We're guestimating each small bottle will last roughly three months but realize this might fluctuate.) Ahead, 20 best-selling face serums everyone wants from Dermstore and how much they'll cost you per application. (We're starting our countdown with the retailer's 20th bestseller, so make sure to scroll all the way down to see which holy grail serum took the number one spot!)
#20
Treats: fine lines and wrinkles, loss of firmness, dullness, environmental damage
Key ingredients: peptides, vitamin E, antioxidants
Cost per wear: $70 ÷ 90 wears (three months, once daily in the evening) = $0.78 per wear
#19
Treats: dryness, dullness, fine lines and wrinkles, environmental damage
Key ingredients: hyaluronic acid, ceramides, niacinamide
Cost per wear: $115 ÷ 180 wears (three months, twice daily) = $0.64 per wear
#18
Treats: loss of firmness, fine lines and wrinkles, environmental damage, pH disruption
Key ingredients: bamboo, coconut oil, coconut water, plant stem cells, natural retinol alternative complex
Cost per wear: $62 ÷ 180 wears (three months, twice daily) = $0.34 per wear
#17
Treats: dullness, dehydration, cell build-up and congestion, loss of firmness and plumpness, fine lines and wrinkles, environmental damage, uneven skin texture
Key ingredients: strawberry, rhubarb, hyaluronic acid (derived from marshmallow plant extract), honey, aloe vera
Cost per wear: $48 ÷ 180 wears (three months, twice daily) = $0.27 per wear
#16
Treats: pre-mature signs of aging, hyperpigmentation, loss of firmness, fine lines and wrinkles, environmental damage, collagen depletion, dullness
Key ingredients: niacinamide, amino acids, algae extract, peptides
Cost per wear: $112 ÷ 180 wears (three months, twice daily) = $0.62 per wear
#15
Treats: uneven skin tone, uneven skin texture, loss of firmness, fine lines and wrinkles, environmental damage, dullness
Key ingredients: vitamin C, vitamin E, antioxidants
Cost per wear: $102 ÷ 90 wears (three months, once daily in the morning) = $1.13 per wear
#14
Treats: hyperpigmentation, dryness, environmental damage, dullness and congestion, loss of firmness, uneven skin tone, fine lines and wrinkles
Key ingredients: kombucha blend, amino acids, hyaluronic acid, glycolic acid
Cost per wear: $82 ÷ 180 wears (three months, twice daily) = $0.45 per wear
#13
Treats: redness and inflammation, environmental damage, hyperpigmentation, large pores, dullness, acne
Key ingredients: hyaluronic acid, herbal extracts
Cost per wear: $67 ÷ 180 wears (three months, twice daily) = $0.37 per wear
#12
Treats: hyperpigmentation, large pores, fine lines and wrinkles, loss of firmness, environmental damage, acne and congestion, uneven skin texture, collagen depletion
Key ingredients: lactic acid, licorice extract, aloe vera, lemongrass
Cost per wear: $122 ÷ 90 wears (three months, once daily) = $1.35 per wear
#11
Treats: discoloration, hyperpigmentation, dullness, and a healthier skin barrier
Key ingredients: tranexamic acid, niacinamide, phenylethyl resorcinol, marine extract blend, phytic acid
Cost per wear: $154 ÷ 180 wears (three months, twice daily) = $0.86 per wear
#10
Treats: large pores, milia, inflammation/hyperpigmentation, uneven skin texture, dullness, cell regeneration, and environmental damage
Key ingredients: growth factors, glycolic acid, salicylic acid, AHA acids
Cost per wear: $179 ÷ 180 wears (three months, twice daily) = $0.99 per wear
#9
Treats: environmental damage, accelerated signs of aging, hyperpigmentation, loss of firmness
Key ingredients: resveratrol, vitamin E, niacinamide, caffeine
Cost per wear: $153 ÷ 90 wears (three months, once daily in the evening) = $1.70 per wear
#8
Treats: hyperpigmentation, dullness, environmental damage, acne, scarring, melasma
Key ingredients: tranexamic acid, kojic acid, vitamin B3
Cost per wear: $98 ÷ 180 wears (three months, twice daily) = $0.54 per wear
#7
Treats: dullness, acne, uneven skin texture, fine lines and wrinkles, hyperpigmentation, environmental damage, loss of firmness
Key ingredients: sugar cane extract, salicylic acid, mushroom extract
Cost per wear: $138 ÷ 90 wears (three months, once daily) = $1.53 per wear
#6
Treats: dehydration, dullness, fine lines and wrinkles, uneven skin texture, and loss of firmness
Key ingredients: hyaluronic acid, vitamin B5
Cost per wear: $83 ÷ 180 wears (three months, twice daily) = $0.46 per wear
#5
Treats: hyperpigmentation, discoloration, acne, fine lines, uneven skin tone, environmental damage
Key ingredients: phloretin, vitamin C, ferulic acid
Cost per wear: $166 ÷ 90 wears (three months, once in the morning) = $1.84 per wear
#4
Treats: environmental damage, hyperpigmentation, dryness, collagen depletion
Key ingredients: vitamin C, hyaluronic acid, antioxidants
Cost per wear: $127 ÷ 90 wears (three months, once in the morning) = $1.41 per wear
#3
Treats: dryness, uneven skin texture, loss of firmness, lines, and wrinkles
Key ingredients: proxylane, hyaluronic acid, and a strategic blend of licorice root and purple rice extract
Cost per wear: $100 ÷ 180 wears (three months, twice daily) = $0.55 per wear
#2
Treats: dryness, cell regeneration, hyperpigmentation, environmental damage, loss of firmness, lines, and wrinkles
Key ingredients: TNS (growth factor), peptides, and antioxidants from green tea, CoQ10, and EGT
Cost per wear: $281 ÷ 180 wears (three months, twice daily) = $1.56 per wear
#1
Treats: lines, wrinkles, dullness, dryness, hyperpigmentation, loss of firmness, and environmental damage
Key ingredients: vitamin C, vitamin E, and ferulic acid
Cost per wear: $166 ÷ 90 wears (three months, once daily) = $1.84 per wear
Next up, 28 Holy Grail Skincare Products That Cost Less Than $5 Per Wear.
This article was published at an earlier date and has been updated.
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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