This Product Is the Secret to Achieving a Glowing, Bronzed Look for Dark Skin

As someone with a deep, sometimes uneven complexion, I've tried and often failed to discover products that leave me glowing inside out. Without a doubt, as we head into summer, self-tanners will be promoted as the must-have product for glowing, gorgeous skin whether you have a plane ticket to a sun-soaked destination or not. Unfortunately, those with darker skin tones are often left out of the conversations around tanning, as much of it is associated with the idea of deepening one's natural skin. But what about tanning products and practices that brighten and illuminate those with naturally deep skin tones

Let's start with a fact: Tanning is for everyone. For individuals with darker complexions who desire a noticeably more even and vibrant skin tone, self-tanners are a must-have product year-round. "For those with a deep skin tone, using a self-tanner enables them to eliminate dull skin and achieve a healthy, hydrated glow," says celebrity spray-tan artist Isabel Alysa, founder of Dolce Glow. Most recently, Alysa has been making headlines as the spray-tan artist behind Sofia Richie's ultra-chic wedding look. Her brand, Dolce Glow, offers accessible self-tanning products for all skin tones, ethnicities, and body types.

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(Image credit: @emanuellek_)

Of course, the secret to creating and maintaining that glowing, natural-looking finish depends on how you practice. When using a self-tanner, preparation and follow-through lead to a perfect end result. "Skin preparation is the key to a great tan and even coverage," Alysa explains. "Make sure to exfoliate your skin before applying self-tanner. This will help create a nice base to apply your tanner evenly over your body." Another one of her biggest tips following the initial application of the self-tanner is to properly moisturize the dry areas of your skin such as your elbows and your knees. The more moisturized your skin is, the longer your tan will remain.

Like any beauty product, ingredients play a huge role in the finished look. The next time you browse the shelves of a drugstore or beauty-supply store in hopes of discovering your new go-to self-tanning product, take a quick look at what makes up the formula. DHA, for example, is a very dehydrating ingredient that is popular in self-tanners, as it is necessary for the skin to tan. "You want to make sure you pair it with aloe vera, jojoba-seed oil, vitamin E, and sodium hyaluronate," says Alysa. Now that you know the biggest tips and tricks behind achieving your self-tan, why not shop a few of our favorites? Keep scrolling to discover more self-tanners that have caught our eye.

The Best Self-Tanners for Melanated Skin

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(Image credit: @champagnemani)

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Maya Thomas
Assistant Beauty Editor
Maya Thomas is Who What Wear's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer while also building a following on her lifestyle blog, Itsmayalala.com. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.