30 of the Best Secret Prime Day Deals That I Almost Missed

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(Image credit: @styledsara)

Prime Day is officially here. While Amazon has so many unique products to discover, the thousands of discounted goods can be overwhelming to sift through. And naturally, some of the best items can slip through the cracks. Well, you’re in luck because I’ve uncovered some stellar Prime Day finds, including some of the best beauty and fashion goods, and included them below.

Ahead, expect pretty clothing styles you’ll wear on repeat, chic accessories, cool beauty finds, and so much more. Whether you’re looking for a new denim jacket or a lovely swimsuit, there’s definitely something for everyone. Keep scrolling to cash in on these deals before they sell out.

This post was published at an earlier date and has since been updated.

Associate Shopping Editor
Chinazor "Chichi" Offor is a Georgia-born, Los Angeles–based associate editor and model who has recently relocated from Brooklyn, New York, and joined Who What Wear's West Coast offices. For WWW, she utilizes her love of personal style to dish out shopping advice to the masses.After graduating from the University of Georgia's Grady College of Journalism, Chichi moved to Brooklyn and began hustling to make it in the NYC media world. Before landing at WWW, she spent some time at Vice Media Group, where she helped revolutionize Refinery29's plus-size and inclusive fashion coverage and even co-hosted a summer styling series. Prior to R29, she supported Bustle Digital Group's commerce team and freelanced for various publications.Chichi is a multi-passionate, pop culture–obsessed television and music lover who enjoys a good concert and a yummy meal just as much as she loves analyzing cultural trends and throwing together a solid outfit. After work, you can probably find her bopping around the best L.A. restaurants talking about her latest ADHD-fueled hyper-fixation (e.g., Jesse McCartney's underrated career, TikTok black hole discoveries, and theories on the emo-rock music revival).