30 of the Best Secret Prime Day Deals That I Almost Missed

Prime Day is officially here. While Amazon has so many unique products to discover, the thousands of discounted goods can be overwhelming to sift through. And naturally, some of the best items can slip through the cracks. Well, you’re in luck because I’ve uncovered some stellar Prime Day finds, including some of the best beauty and fashion goods, and included them below.
Ahead, expect pretty clothing styles you’ll wear on repeat, chic accessories, cool beauty finds, and so much more. Whether you’re looking for a new denim jacket or a lovely swimsuit, there’s definitely something for everyone. Keep scrolling to cash in on these deals before they sell out.
An elevated shirtdress is always a good idea.
Sunscreen and face tint all in one? Sign me up!
These are cult favorites for a reason.
I'll be living in these all summer.
A year-round staple.
This post was published at an earlier date and has since been updated.

Chinazor "Chichi" Offor is a Georgia-born, Los Angeles–based associate editor who relocated from Brooklyn, New York, and joined Who What Wear's West Coast office in 2022. At WWW, she utilizes over 10 years of editorial experience to dish out shopping advice to the masses and analyze key pop-cultural moments. Chichi previously worked at Refinery29, where she helped revolutionize the brand’s plus-size and inclusive fashion coverage. In her spare time, she’s keeping up with the latest movie releases, enjoying a relaxing day at the spa, or obsessing over her latest ADHD-fueled hyperfixation (e.g., Jesse McCartney's underrated career, the negative effects of bicoastal intellectual elitism, and Gen Z’s loneliness epidemic). You can find her online @thechichio on Instagram.
-
This Is Your Last Chance to Shop the Amazon Big Spring Sale—31 Chic Finds Not to Miss
So good even Levi's jeans are on sale.
By Jennifer Camp Forbes
-
Here's Your Amazon Big Spring Sale Cheat Sheet—Shop the Best Activewear, Travel Items, Home Décor, and More
Shop for deeply discounted goods today.
By Chichi Offor
-
I Shop for a Living—These Are the Chicest Shoes, Jeans, and Dresses From Amazon's Big Spring Sale
They're all on sale until March 31.
By Audry Hiaoui
-
If You Want to Shop Like a Fashion Editor, Try These 31 Amazing Basics From Amazon's Big Spring Sale
The best of the best.
By Chichi Offor
-
Rich-Looking Outfits Are the Goal—31 Chic Pieces From the Amazon Big Spring Sale That Fit the Bill
These will have you doing a double take.
By Jennifer Camp Forbes
-
If a French Girl Shopped the Amazon Big Spring Sale, These Are the 25 Items She'd Add to Her Cart Immediately
From straight-leg jeans to classic trench coats.
By Judith Jones
-
Wow, Amazon's Big Spring Sale Is Really Good—These Are the 35 Fashion Deals You Won't Regret
Major discounts ahead.
By Bobby Schuessler
-
Jamie Mizrahi's World: The Celeb Stylist's Favorite Red Carpet Look, Most Worth-It Shoe, and Album She Listens to on Repeat
A modern-day style expert.
By Allyson Payer