I'm Shopping Autumn's Top Trends From the Sales—Here's What Has Staying Power
You may think I've lost the plot shopping for shearling and knitwear in mid-June 30-degree heat, but hear me out. The best way to shop the sales is strategically rather than whimsically, and that means thinking ahead. I try to consider classic items and the next season when perusing the discounts on offer, and fortunately for you, I've already done the research on what autumn/winter 2021's big fashion trends will be.
So while I sip on this iced coffee, let's break it down. Following on from this spring and summer, vibrant colours are still going to rule. That's a particularly smart sale trend to buy into, given you wear it now, later and, most likely, well into the future. Vintage florals are back yet again, and the autumn runways were full of them via dresses—plenty of which are available in the summer sales. Next up is leather, and lots of it. From jackets to jeans, skirts to shirts, there are many designers backing this sumptuous trend for the second half of the year, and it's become something of a perennial, so you'll get wear out of these pieces for many years to come. Then, there's knitwear. It's a huge focus for buyers for autumn/winter 2021, but it's a wardrobe staple one never really tires of, especially if you invest in neutral tones. And finally, handbags! Our requirements for decent handbags have changed over the past year, and now, we're looking to roomy totes and shoppers that can be the receptacles for our, well, lives.
Below, you'll find some oversized styles that still look neat and sophisticated. Keep scrolling to shop the best of the sales via the lens of autumn/winter 2021.
VINTAGE FLORAL FROCKS
SATURATED COLOURS
LEATHER EVERYTHING
ALL THE KNITS
TURBO TOTES
Next up, here's your guide to the best high-street sale items.
Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.
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