Of All the New Reformation Dresses, I Think These 11 Will Sell Out First
Even though I aged out of spring break a long time ago, I always try to treat myself to a couple of days off this time of year. It's such a treat to emerge from winter, see the flowers start to bloom, and finally be able to take off my jacket. Speaking of treating myself, I also can't resist a new dress purchase for spring and summer, and Reformation has never failed me in this department.
Reformation has tons of new arrivals every week, so it was hard to narrow down my picks, but I settled on the top 11 dresses I think will sell out first. Why should you believe me? Well, other than being a fashion editor whose job description includes online shopping, I'm an avid browser of Reformation's website and have seen more than a few of my favorite styles sell out before I could click the complete-purchase button. Scroll down to shop my favorite new Reformation dresses for spring 2023.
Brown polka-dot dresses will forever remind me of Julia Roberts in Pretty Woman.
Next, these new Zara jackets are giving major Princess Diana vibes.
Erin got her start as a Who What Wear intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.
-
My Sister's Her Early Twenties—31 Chic Urban Outfitters and Free People Items I Recommended
Gen Z–approved picks.
By Chichi Offor
-
The 21 Swimsuits That'll Be on Every Editor's, Stylist's, and Celebrity's Wish List This Summer
The first swimwear drop of 2025 is here.
By Eliza Huber
-
This Is the Next Big Trend in Watches (and I Already Tried It On)
Meet the Ingenieur Automatic 35.
By Eliza Huber
-
I Know a Viral Item When I See One, and This $90 Zara Barn Jacket Set Off All My Alarm Bells
Shop, don't snooze.
By Eliza Huber
-
Stop Right There! These Gorgeous H&M and Zara New Arrivals Are Bound to Sell Out Soon
The only spring shopping list you need.
By Chichi Offor
-
Meet the 37 New Zara Items That'll Go Viral and Sell Out Before Spring Hits
Run.
By Eliza Huber
-
This $45 Waisted Cardigan From H&M Is a Compliment Machine
Every elegant person needs one.
By Eliza Huber
-
31 New J.Crew Finds No One Had to Convince Me to Immediately Purchase
What, like it's hard?
By Copelyn Bengel