Of All the New Reformation Dresses, I Think These 11 Will Sell Out First
Even though I aged out of spring break a long time ago, I always try to treat myself to a couple of days off this time of year. It's such a treat to emerge from winter, see the flowers start to bloom, and finally be able to take off my jacket. Speaking of treating myself, I also can't resist a new dress purchase for spring and summer, and Reformation has never failed me in this department.
Reformation has tons of new arrivals every week, so it was hard to narrow down my picks, but I settled on the top 11 dresses I think will sell out first. Why should you believe me? Well, other than being a fashion editor whose job description includes online shopping, I'm an avid browser of Reformation's website and have seen more than a few of my favorite styles sell out before I could click the complete-purchase button. Scroll down to shop my favorite new Reformation dresses for spring 2023.
Brown polka-dot dresses will forever remind me of Julia Roberts in Pretty Woman.
Next, these new Zara jackets are giving major Princess Diana vibes.
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
-
It'll Be a Miracle If These New H&M Shoes Are Still in Stock When You Press Add to Cart
They'll go fast.
By Eliza Huber
-
Shop Now, Apologize Later: These New Winter Finds Will Sell Out If You Wait Another Second
Don't miss out.
By Copelyn Bengel
-
The 30 Items That Will Define Style in 2025
A complete list.
By Eliza Huber
-
SOS: These 30 New Reformation Items Are So Chic You'd Think They Were Designer
Not to be dramatic, but I want them all.
By Michelle Scanga
-
Everything You Need to Look Elegant in 2025 Just Arrived at Nordstrom—Enjoy
New year, new clothes.
By Copelyn Bengel
-
I'm Into Free People Right Now—These 37 New Fall Picks Are So Good
Great finds ahead.
By Chichi Offor
-
The $55 H&M Bag I'm Buying Instead of The Row's Margaux
At least while I save up.
By Eliza Huber
-
I Just Found Every Winter Trend in Zara's New Arrivals—Run
No, really.
By Copelyn Bengel