I Was Blonde for 30 Years—These Are the Only Purple Shampoos and Conditioners I Recommend
Up until a few months ago, I had been blonde my entire life and began my career as a faux blonde way back in fifth grade. (I always wanted my natural dirty-blonde shade to be lighter, and after lots of begging, my parents finally agreed to let me get highlights.) Therefore, for years, I needed purple shampoo and conditioner in my life like I need coffee and an extra-spicy margarita come Friday. I was always a perfectionist when it came to maintaining my bright-blonde hue, and my shower was never without six or seven bottles of the stuff. I'm practically an alchemist at this point.
Regardless of the tone of your blonde (this also applies to silver, gray, and white hair), the best purple shampoos and conditioners come in clutch thanks to their signature violet tone, which naturally counteracts that inevitable yellow, brassy tinge that can start to creep in a few weeks post–color session. You can blame other products in your hair routine in addition to the chemicals and minerals found in your water for any unwanted color morph.
Regularly using purple-toned formulas is an expert-backed antidote, and every single colorist I've ever seen has reminded me to purple up every few washes to keep things toned and on the cooler side of the blonde-hair spectrum. Since I've tried more purple shampoos and conditioners in my 30 years than any other type of hair product, I'm sharing 11 of the very best formulas below. Keep scrolling!
The Best Purple Shampoos and Conditioners, Listed
- Best Overall: Dae Violet Hour Purple Shampoo and Signature Conditioner
- Best Drugstore: L'Oréal Ever-Pure Sulfate-Free Purple Shampoo and Conditioner
- Best for Silver and Gray Hair: Davines Alchemic Silver Shampoo and Conditioner
- Best for Dry Hair: BondiBoost Blonde Baby Hydrating Toning Purple Shampoo and Conditioner
- Best for Damaged Hair: Olaplex No. 4P Blonde Enhancing Toning Shampoo and No. 5 Bond Maintenance Conditioner
- Best for Highlights: Kevin Murphy Blonde.Angel.Wash and Blonde.Angel
- Amika Bust Your Brass Blonde Purple Shampoo and Conditioner
- R+Co Bleu Blonded Brightening Shampoo and Masque
- Pureology Strength Cure Blonde Purple Shampoo and Conditioner
- Redken Blondage Color Depositing Purple Shampoo and Conditioner
- Kérastase Blond Absolu Anti-Brass Purple Shampoo and Strengthening Conditioner
How to Use Purple Shampoo and Conditioner
The tone and health of your hair can influence the best practices when it comes to purple shampoo. If you use it too often—especially if you have platinum or silver to white hair—you can run the risk of turning your hair too ashy or even purple. Therefore, you'll probably only want to lather up with purple shampoo every few washes, and using a purple shampoo and conditioner within one shower session might be overkill. I usually choose one or the other depending on how my hair is doing.
If your blonde is on the darker or warmer side, however, you can get away with using your purple shampoo and/or conditioner more frequently. The best thing to do is consult your colorist or hairstylist, and they can prescribe you the optimal protocol. Also, make sure to read the directions on your purple shampoo and conditioner. Some formulas are more saturated than others, and usually, it will only need to marinate on your strands for one to three minutes maximum. There's definitely some trial and error involved, and unfortunately, it's not a one-size-fits-all type of product.
What to Consider When Buying Purple Shampoo
According to the experts at one of our favorite haircare brands Living Proof, darker purple shampoo is normally made for platinum, gray, or silver-colored hair. Brighter shades of purple are better suited to a true blonde shade. Like I mentioned above, you should always consult your colorist on the right purple shampoo for your particular shade—some hues may require a specific shade of purple so your color lasts as long as possible.
Best Overall: Dae Violet Hour Purple Shampoo and Signature Conditioner
Back when I was blonde, this is the purple shampoo I used exclusively and routinely recommend to others. Over the years, I found a lot of purple shampoos would either overtone my hair, leaving it ashy or a tad lavender, or the formula would be okay but would leave my strands dry and completely lifeless. Not only does this shampoo deliver the perfect brass-free blonde, but it's also extremely moisturizing, making your hair look and feel healthier—10 out of 10!
Pros: Combats dryness and damage, formulated for all hair types and textures, clean formula, vegan, cruelty-free, beloved light and citrusy scent, lathers nicely
Cons: None
Glowing customer review: "I have tried almost every purple shampoo but this is my new favourite!!! It works very well on my highlights and takes the yellow and brassy undertones out immediately. After use, my hair looks freshly toned!"
Best Drugstore: L'Oréal Ever-Pure Sulfate-Free Purple Shampoo and Conditioner
If you're shopping for a fantastic purple shampoo and conditioner with a drugstore price point, look no further than this highly rated duo from L'Oréal. I've found it to be one of the most hydrating and softening formulas in the $20-and-under range. If I tested it without knowing who made it, I'd guess it was a prestige brand.
Pros: Affordable, 100% sulfate and paraben-free, vegan, cruelty-free, hydrating
Cons: Might not be the best formula to remedy damage
Glowing customer review: "I love this shampoo. It's great for gray hair or blonde hair, and it takes the yellow out of gray and the brassy out of blonde hair. It's very good!!!!!!!"
Best for Silver and Gray Hair: Davines Alchemic Silver Shampoo and Conditioner
Beauty editors and hairstylists alike gush about Davines haircare. You can't go wrong with any of its products; they're all magical. Despite its name, this is a rich purple shampoo-and-conditioner duo that's especially fabulous for those who are ultra-bright platinum or silver.
Pros: Adds shine and light-reflecting luminosity, especially great for cool-toned blondes and those with gray or silver hair, enhanced with vitamin B3 for extra moisture and protection, cruelty-free
Cons: May not be moisturizing enough for severe dryness, best for toning and shine
Glowing customer review: "Everyone began to comment on how good my hair looks after I started using Heart of Glass by Davines, so I bought my 89-year-old mother Alchemic Silver, and she is now receiving comments on her thin silver permed hair. I also got her the OI oil, that I also use, and her hair literally glistens!"
Best for Dry Hair: BondiBoost Blonde Baby Hydrating Toning Purple Shampoo and Conditioner
This toning duo is a great option for anyone looking for an extra hit of moisture for their strands. Yes, it nixes brassiness in a flash, but you also get well-balanced formulas boasting nutrient-rich oils to saturate the hair with hydration.
Pros: Great for seriously dry hair, vegan, cruelty-free, works well for all hair types and hair textures, helps preserve color so it looks fresh for longer
Cons: Some users complained about the scent, may be too heavy for fine hair or hair that's not super dry
Glowing customer review: "This shampoo is the perfect pure indigo-purple. As someone who’s naturally level 2-3 and as someone who has gone to level 10 blonde their whole life, It’s the right toning shade to keep your blonde ashy. I haven't gone to the salon in almost three months, and my dentist just commented on how nice my blonde hair didn't go brassy. Highly recommended to her and anyone who's trial-and-errored so many toning shampoos before. This is the one you need."
Best for Damaged Hair: Olaplex No. 4P Blonde Enhancing Toning Shampoo and No. 5 Bond Maintenance Conditioner
Ask a beauty editor the first brand that comes to mind when someone says "damage repair," and they'll likely scream Olaplex. This purple shampoo contains the brand's signature bis-aminopropyl diglycol dimaleate to help rebuild broken and weakened bonds, and it offers a satisfying amount of hydration so your hair isn't left feeling like straw.
Pros: Highly concentrated, great for damage, sulfate-free but lathers nicely, suitable for all blondes and hair textures, vegan, cruelty-free
Cons: May be drying on certain hair types
Glowing customer review: "Finally, a non-damaging purple shampoo for all the bleached babies out there! Regular purple shampoos really dry out my hair and make it brittle, but this one does not! If anything, it's more hydrating. Love it!"
Best for Highlights: Kevin Murphy Blonde.Angel.Wash and Blonde.Angel
Kevin Murphy's Blonde.Angel.Wash is one I come back to again and again. It has the power to perfectly tone all shades of blonde hair, but what sets it apart from a lot of other formulas is how soft and shiny your hair feels post-wash. (It's how I imagine an angel's hair would feel—the brand doesn't exaggerate!)
Pros: Restores shine, softness, and hydration; works for all blonde shades; sulfate-free; cruelty-free
Cons: None
Glowing customer review: "I'm loving this product! I feel pampered using it to wash my blond-colored hair as well as feeling assured that I'm using a quality, natural product. The fragrance is beautiful!"
More Purple Shampoos and Conditioners I Recommend
Amika Bust Your Brass Blonde Purple Shampoo and Conditioner
If you didn't think there was a big difference between purple hair formulas, Amika's top-notch picks will convince you otherwise. They boast amazing shine-enhancing and restorative ingredients, such as the brand's Bond Cure Technology, quinoa protein, plant butters, and more. To really take things to the next level, I like to pregame my shampoo with the brand's clarifying shampoo.
Pros: Great for addressing and improving damage and split ends, hydrating, works well on all hair types and textures, pleasant scent, very pigmented
Cons: May be too heavy and hydrating for certain hair types
Glowing customer review: "I'm in the process of going fully blonde. Of course, having naturally dark hair, my hair always pulls orange/brassy red tones weeks later after my salon visit, so I decided to try this shampoo/conditioner combo yesterday, and all I can say is WOW! I left the shampoo in for 5 minutes, rinsed, applied the conditioner, and rinsed with cool water, and the results were impressive. My hair is noticeably lighter, brighter, and cooler toned. My husband even commented on how much lighter my hair was and asked what I did. The lather was sudsy, and the scent is really nice."
R+Co Bleu Blonded Brightening Shampoo and Masque
Is it a splurge? Big yes. If your beauty budget can handle it, R+Co's eco-friendly Bleu line makes one of the best purple shampoo-and-conditioner duos in the game. The formula itself is rich in antioxidants, and it's one of the best shampoos I've tried for super-even dispersal of the violet pigments. (Nothing is worse than coming out splotchy.) It's equal parts reparative and moisturizing, making it the total package in my eyes. One reviewer even mentioned their colorist was impressed with the results!
Pros: Buildable toning benefits with extremely even results, increases hair elasticity and hydration, helps repair damage, vegan, Leaping Bunny certified
Cons: Pricey
Glowing customer review: "I would honestly say this is the best blonde shampoo I have ever used. It makes my blond super bright, tones any orange, and adds a ton of moisture. Since my hair is super bleached and needs all the moisture and strengthening it can get, I use it once a week. GET IT!"
Pureology Strength Cure Blonde Purple Shampoo and Conditioner
Pureology is one of my most-recommended haircare brands, and its purple shampoo and conditioner are no exception. It has a deliciously rich lather (while being sulfate-free) and really does a great job of toning, imparting shine and hydration, and helping to rebuild and strengthen the hair—a total must if you're chemically lightening your strands.
Pros: Helps to strengthen the hair; repairs split ends; leaves hair soft, moisturized, and shiny; features nourishing ingredients and antioxidants; 100% vegan; lathers well; pleasant scent
Cons: May not be moisturizing enough for super-dry hair
Glowing customer review: "I bleached my own hair at home, and it turned orange and brittle. I was so embarrassed and horrified! I saw this product at Ulta and bought both the shampoo and conditioner in the travel size. After ONE USE, the orange is mostly gone, and my hair is a color that exists in nature. My hair feels much softer too. This product is an absolute godsend, and it saved my hair!"
Redken Blondage Color Depositing Purple Shampoo and Conditioner
This is another great option for anyone seeking extra repair magic for their blonde strands. The special Triple Acid Protein Complex strengthens while the pure violet pigments effortlessly negate any unwanted brassiness from the hair.
Pros: Gentle, leaves hair soft and smooth, offers repair and damage protection, pleasant scent, lathers well
Cons: Might not be hydrating enough for super-dry hair
Glowing customer review: "This shampoo is amazing! I lightened my hair, and it ended up being a yellowish blonde. After looking through the different options, I decided on this one. Best decision! I washed my hair, left it in for like 4 minutes and then used the conditioner and repeated the process just to make sure that the color penetrated the strands. After blow-drying and flat-ironing, my hair is perfect. The yellow is gone. No purple streaks, and it's not too light. And then on top of that, my hair seems to be shinier and has more volume than it did before (and I put my hair through a couple of processes to get to this point). This stuff is magic. Your results may vary, but I love my results."
Kérastase Blond Absolu Anti-Brass Purple Shampoo and Strengthening Conditioner
Kérastase is a gold standard in the business of haircare, and I adore its Blond Absolu collection especially. (There's a wide array of products to round out your entire routine in addition to this A+ shampoo and conditioner.) Ultraviolet neutralizers, hyaluronic acid, and edelweiss extract work together to kick yellow or orange tones to the curb while rehabbing stressed and depleted strands.
Pros: Helps address split ends, damage, and breakage; improves softness and shine
Cons: Pricey, some reviewers didn't like the scent
Glowing customer review: "As a fake blonde, I'm looking for a hydrating shampoo. This one is perfect. I get out of the shower, and it makes my hair feel like liquid gold! I use it every other wash, and that is enough for me."
This article was originally published at an earlier date and has since been updated.
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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