This Puffer Trend Is So 2018, But These Ones Are So Right-Now
In 2018, it seemed like all anyone wore, talked about, or posted was really big puffer jackets. It was almost as if the puffier your jacket was, the more street cred you had. Influencers, celebrities, and fashion girls alike took to the trend with ease and excitement as they proudly walked down the street, nearly knocking everyone over in the process. This extra-large puffer trend emerged at the peak when trends felt more like a shock factor than a way of dressing. I mean, back in 2018, this look was probably styled with micro sunglasses and chunky Balenciaga Triple S sneakers, and that was something we considered normal? Luckily (depending on who you ask), the fashion industry has shifted away from all the frills and gimmicks toward a more stylized and wearable set of collections and trends that won't get you weird stares as you walk around outside.
But to bring it back to puffers—an extremely relevant topic considering we are now entering the coldest time of the year—if the oversize puffer was 2018, the tonal plain puffer you can wear with literally anything is so right-now. We aren't even that far into winter, and already the fashion set is whipping out simple puffers and styling them in ways that are actually approachable. Complete with warm color palettes of creams, tans, browns, and more, all of those crazy-colored, patterned puffers that fit in no closet I've ever seen suddenly feel obsolete. This new wave of puffers also includes puffer vests, which I personally feel will be a fresh update to my all-too-often-repetitive winter wardrobe.
Ahead, see exactly what this new wave of puffer dressing and styling is all about, and shop 18 of the best ones on the market should you want to buy into the trend.
Brown and cream pairings (especially in different textures) create one of the best winter outfits around.
This look is proof you can still wear your summer clothes in the winter so long as you style them with a warm puffy coat.
A colorful puffer is a great way to amp up the volume on an otherwise everyday look.
Stay warm and bright all winter long with this bright number.
Embrace winter whites by styling a neutral puffer with a matching turtleneck sweater, jeans, and ankle boots.
A winter look doesn't have to require a tailored coat in order to be polished. Throw a plain puffer over a suit and you'll still look just as sleek.
The length of this coat is just *chef's kiss!*
Now this is how you wear black on black in the winter.
If the inner hypebae in you is sad to see the decline of the oversize puffer, swap it out for a puffer vest. Clearly, the look reads hype vibes all around.
City commuters will appreciate the extra-long collar on this coat.
Use your puffer coat to add a pop of color to your winter ensembles.
Make your white puffer coat pop by styling it with printed trousers and bright rain boots.
One more sleek and extremely wearable puffer outfit for good measure. You know, since you'll be wearing one for months on end.
Never lose your winter puffer again in this affordable standout style.
This post was originally published on an earlier date and has since been updated.
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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