The Small Tweak That Changes Any Outfit in 2 Seconds

Certain trends find their feet on Instagram, and this accessory trend is one of them. Over the past few weeks, the likes of Lucy Williams and Laura Jackson have been reinventing their most simple outfits by adding colourful printed square scarves, usually looped around their ponytails. Luckily, there is no shortage of beautiful options out there, whatever your budget may be. If you're after something under £10, then make like Lucy Williams and head to Uniqlo, or don't miss Zara's amazing selection of square scarves. Meanwhile, if you're willing to spend a little more, we've found the dream scarves from Rixo and Gucci.

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(Image credit: @iamlaurajackson)

Style Notes: Rixo's printed scarves have been all over our Instagram feeds this summer, and Laura Jackson wore the striped style around her pony.

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(Image credit: @thefrugality)

Style Notes: Could the scarf ponytail be as popular as this year's basket bag? Quite possibly, according to this outfit from Alex Stedman

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(Image credit: @lucywilliams02)

Style Notes: Lucy Williams has been wearing a white polka-dot scarf by Uniqlo around her ponytail this summer.

Scroll below to shop our edit of the nine best printed scarves.

Emma Spedding
Freelance Fashion Editor

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.