30 New-In Forever Pieces That Will Elevate Your Wardrobe for Years to Come

The older I get, the less I find myself obsessing over the latest trends—anyone with me? I’ve tried my fair share of cult items and fleeting fads in my decade of working in fashion, but settling into my own personal style since turning thirty has meant gravitating towards more timeless pieces. Those classics that all work together to create an efficient, polished capsule. Of course, it’s also about trying to be as responsible with my wardrobe purchases as possible, and this more considered approach also means focusing on better fabrics that will last, and pieces that I can be confident I’ll want to pull out next year as much as this one.

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(Image credit: @aida.bdji)

Although it would be nice to start my grown-up wardrobe afresh with one of everything from The Row, that’s far from a reality unless I win this weekend’s Lotto rollover. Instead, though, I am increasingly on the lookout for those premium pieces that feel and look luxurious, but still come in under the £500 mark. These investment buys still feel incredibly special, and they work hard making the rest of my predominantly high street wardrobe look expensive too. Of course, if you’re spending that much on pieces you want to be able to wear them forever, so it’s mostly minimalist, monochrome items I’m being drawn to, that I can guarantee won’t age. 

As I’ve been scrolling through all the new-in drops recently, I’ve been bookmarking all the pieces that fit this description. Mainly so I can start considering which items are truly worth investing in for the new autumn season ahead, but also so I can share my finds with you. Turns out, there’s a lot of beautiful forever pieces in the new collections, ready to elevate your outfits in an instant. From smart wide-leg trousers, to crisp shirts—and I’m even starting to get excited about *whispers* outerwear again.

Keep scrolling and you’ll see the truly timeless new-in pieces I’ve wishlisted lately—and although they look like you’ve spent thousands on them, they’re all under £500. You can thank me later…

Shop the Best New-In Forever Pieces Under £500

Up Next: I'm an Editor—These 9 Summer Items From The Row Are Truly Worth the Investment

Opening Image: @thevisuelofgrace@alexisforeman@brittanybathgate

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Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.