I've Tested Hundreds of Fragrances—This Under-$100 Brand Always Wins Out

As a beauty editor, I've had the privilege to test hundreds of fragrances. When I say hundreds, I mean it. At one point, my personal perfume collection hovered somewhere around 50 bottles, and that didn't even count the tiny, tinkling glass tubes of sample and travel-size scents that lived in my bathroom drawer. Because of this privilege, I consider myself to be a pretty discerning perfume critic. A scent has to stand out for me to wear it, much less remember it.

Somewhere along my fragrance-testing journey, I started to notice a pattern. Perfumes from one particular brand kept popping up in my rotation of favorite fragrances. It started with one, and before I knew it, I had three and then five… Now, I have 11. The best part is that this brand is relatively affordable. Unlike other brands that price their bottles at $200, $300, and even $400, this one caps each one at $99.

Phlur perfumes

(Image credit: Phlur)

The perfume brand is Phlur. It creates modern yet nostalgic fragrances. Each one is crafted by a world-class perfumer to evoke specific "memories, moments, experiences, and feelings." As such, some of the brand's perfumes remind me of specific people or scenarios, and it makes me love them more.

Each one of the brand's fragrances is unique, which is why I think there's something for everyone. Do you tend to go for classic floral fragrances? There's something for you. Do you like fresh, androgynous scents? I can recommend one. What about bright and fruity perfumes? Yep, there's one of those too. As for me, I cycle through pretty much all of them. Ahead, learn why Phlur is taking over my perfume collection.

My Top 5 Favorite Phlur Fragrances

#1: The Best Smells-Like-Skin Scent: Phlur Missing Person

Another Way to Shop the Scent:

#2: The Best Citrus Scent: Phlur Tangerine Boy

Another Way to Shop the Scent:

#3: The Best Genderless Scent: Phlur Father Figure

Another Way to Shop the Scent:

#4: The Best Vanilla Scent: Phlur Vanilla Skin

Another Way to Shop the Scent:

#5: The Soon-to-Be-Sold-Out Scent: Phlur Soft Spot

Another Way to Shop the Scent:

Shop Six More Phlur Fragrances I Love

Another Way to Shop the Scent:

Another Way to Shop the Scent:

Another Way to Shop the Scent:

Another Way to Shop the Scent:

Another Way to Shop the Scent:

Another Way to Shop the Scent:

This article was originally published at an earlier date and has been updated.

Explore More:
Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.