I’m Renting My Dream Party Dress This Year—4 Sites With the Fanciest Pieces

I am the sort of person who loves getting dressed up but, with my going-out days largely behind me (I couldn't tell you the last time I wore heels over three inches) and most of my friends now married off and content in their matrimony, said opportunities are becoming fewer and farther between. However, as the saying goes, it's about quality not quantity. So, when I do go out or attend something fancy, I go all out. This is why I consider rental fashion to be a revelation. Instead of hastily buying a dress that I like well enough, I've become an advocate for renting something that I love instead. Most of my rentals have been pieces I'd dream of owning but don't have the budget to do so. Renting as afforded me the chance to get my hands on that cult 16Arlington dress I've been thinking out for months, or a Monique L'Huillier cape that feels like the closest thing to an angelic uniform, with the caveat of it being borrowed. 

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(Image credit: Rebecca Munroe for Who What Wear UK)

Of course, there are sustainable benefits to this, too. I won't pretend to be an expert on the subject, but we know that unfathomable amounts of clothing end up in landfill every year (every day even!), while the sheer process of making clothes is negatively impacting our environment. Renting might not be a save-all solution, but it presents a considered alternative to needless spending and consumption. Did you know partywear is one of the items most likely to end up in the trash? Namely because we—as a collective—tend to consume partywear more frivolously and, let's face it, it doesn't have the same overall wearability as a neutral jumper or a pair of classic jeans. If sequins, however, are a part of your daily uniform, more power to you! 

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(Image credit: Rebecca Munroe for Who What Wear UK)

So, if you're still deciding what to wear to your Christmas party or are looking for an outfit that will serve you well from the 25th until the 1st, I thought now would be the perfect time to tell you about four places that have the best partywear to rent right now. Scroll on to see them. 

THE BEST PARTYWEAR TO RENT

1. HURR

Founded in 2018, Hurr specialises in peer-to-peer rental, meaning you're borrowing from the closets of real people who love fashion, just like you do. However, with collaborations with Flannels and Matches and, now, an incredible party-season rental edit with NET-A-PORTER, you have more access to high-end designers via Hurr than ever before! 

Party Pieces to Rent:

2. CLOAN

If you've ever wanted to swap wardrobes with your favourite influencer, Cloan gives you the chance to do so. Working closely with content creators and people who have careers within the industry, you can find your dream rental by brand, size or person—key Cloan renters have their own profiles, so when you find someone whose style and sizing suits you, you can effectively borrow their entire capsule. 

Party Pieces to Rent:

3. LOAN THE LOOK

Loan the Look is a fashion rental service that features some of the most exciting up and coming brands as well as honed, household-name designers. With a London-based studio, you can even book an appointment to come try on specific pieces before you commit to renting. You may also be fortunate enough to live within the area where it serves a two-hour delivery service—ideal for any last-minute soirées you may have.

Party Pieces to Rent:

4. BY ROTATION

Peer-to-peer rental site By Rotation has always led with a focus on community, encouraging users to follow the renters whose style they admire and ensuring the products on offer are refreshed regularly. With gorgeous clothes and accessories to choose from, consider this your one-stop rental hotspot. 

Party Pieces to Rent:

Next Up: I Spent Hours Looking At Zara's Party Shoes—These Pairs Blew My Mind

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.