Fragrance Is My Specialist Subject—These New Perfumes Will Be Future Icons

Key notes: White pepper, pink pepper, rose water, rose oil, orange blossom, sandalwood, musk, cashmeran, leather and olibanum

New from Tom Ford is Rose Exposed. As the name suggests, this is a potent floral scent with notes of rose water and rose oil. However, these rich, floral notes are wrapped up in warm hints of leather, sandalwood and musk for an expensive-smelling finish. This is luxury fragrance at its finest.

Key notes: Peaches and flower blossoms

The Rare Beauty body mists are seriously underrated. Yes, they won't last as long perfume will, but they can be used on both your body and hair to either enhance your fragrance or add a fresh, light layer of scent. The newest iteration is perfect for the new year, with sweet, uplifting notes of peach and flower blossoms.

Key notes: Rose infusion, Taif rose and coffee

Rose scents are proving incredibly popular this year. Jo Malone London has just released a new cologne centred around the rose blossoms from the Taif mountains in Saudi Arabia. This rich, floral scent is grounded by notes of warm coffee, which adds a captivating edge. A fragrance that is bound to earn you compliments.

Key notes: Bergamot peel, pink geranium, lychee, jasmine, flowering grass, peony, amber, musk and vetiver

D.S. & Durga is easily one of the coolest fragrance brands out there, and the newest scent is top of my January wishlist. Cowgirl Grass was originally released in 2008, but has been reimaged for 2025. Inspired by life in the American West, notes of flowering grass and peony are lifted by sweet lychee and zesty bergamot peel for a refreshing finish.

Key notes: Ginger, orange, cardamom, rum, tonka bean, cashmeran and cedarwood

This is my favourite Jo Loves scent of all time, so I was delighted to see that the brand have brought out a Fragrance Paintbrush version to top-up your scent on the go. I love wearing this on date nights as notes of rum, tonka bean and cashmeran give a warming, sensual edge. If you're not familiar with the iconic Jo Loves paintbrushes, each scent comes in an easy-to-use gel formula that you can literally paint onto your skin. It's that simple!

Key notes: Rose de Mai, rosemary, eucalyptus, clove, balsam fir, orange, lemon and bergamot

If you've not yet heard of Ffern, let me introduce you. This fragrance brand creates natural, limited-edition perfumes which are blended in the English countryside, and brings out a new scent every season. Winter 24 is just as exquisite as I'd hoped, with fresh, invigorating notes of eucalyptus, balsam fir and bergamot. One spritz is sure to put a spring in your step this January.

Key notes: Vanilla, cedarwood and tonka bean

Victoria Beckham's latest addition to her brand's fragrance offerings is not to be missed. In fact, this is one of the most expensive-smelling perfumes I have ever come across, and I'm recommending it to everyone I know this winter. It has vanilla at the heart, but the addition of cedarwood, tobacco and plum make this an incredibly sophisticated, smooth, sensual scent with subtle hints of sweetness throughout.

Key notes: Butterfly lily, miracle berry, oakwood and patchouli

New from Hermès, the Barénia fragrance smells just like a sunny, crisp winter's day. The scent is as invigorating as it is captivating, with a citrusy opening and a woody, earthy base. The bottle is inspired by the Collier de Chien bracelet and looks just as chic as you would expect.

Key notes: Guatemalan cardamom and geranium from Madagascar

This autumn, Bottega Veneta released its first fragrance collection under the creative direction of Matthieu Blazy. Inspired by the brand's origin city of Venice, there are five fragrances to choose from, and I've got my eye on Déjà Minuit. Think spicy, warm Guatemalan cardamom mixed with intoxicating notes of geranium from Madagascar.

Key notes: Wheat absolute, cedarwood and tolu balm

Inspired by the popular whisky drink, Kilian's newest fragrance is perfect for this time of year. The cosy, sweet, slightly boozy scent features hints of soft honey and earthy hay, and it makes me want to curl up in front of a fire after a long winter walk with a warming cocktail in hand.

Key notes: White musk, rose, suede, patchouli, sandalwood and cumin

Another fashion house that ventured into fragrances this autumn is Balmain. The brand released eight new scents, but Carbone has to be the stand-out fragrance for me. It opens with hints of sweet rose before revealing sensual white musk at the heart. However, once this perfume settles on the skin you are met with a haze of tobacco, suede and cumin. This bold scent is bound to turn heads.

Key notes: Green tea, lemon, eucalyptus and jasmine

If you're looking for a slightly more affordable option this winter, let me introduce you to Nobody's Child's new range of fragrances. Each and every one of these perfumes is a work of art, but this season I will be reaching for Selene. This fresh, sweet, delicate scent smells so expensive on the skin.

Key notes: Café arabica, sandalwood and tonka bean

Here at Who What Wear UK we are big fans of Diptyque, so you can imagine our excitement when we heard that the brand were launching a brand new line of perfumes inspired by different raw materials. My choice? Bois Corsé. Inspired by tree bark, notes of black coffee absolute and sandalwood mingle with tonka bean for the ultimate warm, cosy scent.