FYI: These Were the Most Life-Changing Mascaras We Tried in 2019

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(Image credit: @lamekafox)

We could probably curl, comb, and mascara-swipe our lashes in our sleep. We try countless formulas weekly and have pretty high standards as far as what we need from a sleek tube of inky black (or maroon or blue!) magic. Whether it's curl, volume, length, or a majestic mixture of all three, we strive for lashes that look like their best, most-fluttery selves 24/7—or at least when we're wearing makeup. We're not sure how many buzzy formulas we've tried in 2019 alone, but between new to us and new new mascaras, there have been a lot—some of which have made our lash goals soar and some that have fallen flat. So, we're dishing up the dish and sharing our favorites right here and right now.

Ahead, I'm sharing the mascara formulas I found and fell in love with this year in addition to the standout formulas that impressed the hell out of some of my fellow co-workers at WWW HQ. Looking for your next mascara PIC? You've come to the right place. Keep scrolling for the best mascaras money can buy right now sorted strategically by goal: length, volume, or curl. 

If you want insane length, try…

If you want insane volume, try...

If you want insane curl, try…

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.