Don't Ask Me How I Know, But These Ref, Nordstrom, and H&M Items *Will* Sell Out

Ilirida Krasniqi wearing an off-the-shoulder cream ruched knit top with a gray pencil skirt.

(Image credit: @iliridakrasniqi)

You can laugh all you want, but I swear I'm part psychic about sellout items. I only need to see one for a second to know that it won't last on the shelf—physical or virtual—for long. It's fun to chalk it up to natural ability, but really, this skill has everything to do with my job as a fashion editor who's looked at products and analyzed shopping data 260 days a year for almost seven years. That's well over the 10,000 hours it takes to become an expert in something, and sellouts are my specialty.

Now that you know my credentials, you should feel good about believing me when I tell you that the items I just hand-selected from H&M, Nordstrom, and Reformation's new arrivals pages—analyzing their viral potential, fit, quality, and lasting appeal—are guaranteed to sell out, some faster than others. So basically, if you fall for any one of them, you don't have time to dilly dally or play the "Should I?" game. This is a time for action. I'd know, after all, I am the expert in the room.

The 50 items below are waiting for you to start scrolling. Lock in.

H&M

Nordstrom

Reformation

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.