I'm a Dress Expert—These Are the 9 New Styles I Rate

two women wearing black and red floral rixo dresses
(Image credit: Courtesy of RIXO)

If there's one thing I know, it's dresses. My wardrobe is full of them, and I wear them 99.9% of the time. I've always struggled with casual dressing (long-time Who What Wear readers will have repeatedly read about my ongoing struggle with denim—sorry to be a bore!), so easy, good-looking frocks are my most-trusted fashion staple.

Throughout my 16-year career as a fashion editor I have gathered quite the collection. There are affordable dresses that I wear each and every week. I have special, more expensive versions that come out for important occasions or big meetings. I have those in-between, mid-priced options that bridge the gap between casual and fancy days. I own styles that are ultra summery and best for heatwaves and holiday packing, but I've also got a fair number of clever, trans-seasonal styles that can work layered up and with tights in winter or with bare legs and sandals during warmer months. I even have dresses that I've made at home because I can't always find the exact colour, shape or fit I've been dreaming of. I have some It dresses, I suppose—although, I'm always very careful to buy dresses that really speak to my personal style and that I know I'll wear even when their cult status has worn off. I may own a lot of frocks, but entry into my wardrobe isn't easy. I'm a pretty discerning customer who values quality and longevity above all else.

So who could be better positioned to bring you a very trustworthy edit of the best new-in dresses than a self-confessed frock obsessive with a very picky taste? No one! Right now I'm torn between looking for cosy winter dresses (knitted midis for the win) and fancier styles for party season. Keep scrolling to see my top 9 this month.

Shop this month's best new-in dresses:

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.