I Said I Wouldn't Shop This Month, But Holy Sh*t, These H&M Finds Are Too Good
I'll be the first to admit that I shop a lot. Since shopping is a big part of my job as a digital fashion editor, there's no way that my credit card can make it through the end of the month unscathed, but this month I aimed to do just that. Yep, I put myself on a shopping ban with the hopes of getting my closet in order and maybe avoiding some of the judgmental looks my doorman gives me when I come down to pick up yet another package.
I'm sorry that what I'm about to say might earn me a lot of side-eye from both you and him: I'm on the verge of breaking my own rule because of H&M's too-good-to-skip selection right now. I tried my hardest—I really did—but one look at the cool, affordable finds it's dishing out right now was all it took to break me. From ridiculously pretty sheer pieces to the chicest quiet-luxury staples I've seen, discover the best H&M shopping finds for 2024 up ahead. Just don't shoot the messenger if you find yourself shopping without abandon too.
The $9000 Phoebe Philo cape-adorned leather bomber jacket hasn't left my mind, but this affordable alt is honestly pretty good.
I can't stop seeing pinstripes pop up everywhere I look, and it makes me think this could very well be the first big suiting trend of 2024.
I'm naming draped dresses as a major 2024 trend to know.
Polka dots and bubble hems are two micro-trends we've been talking about at length, so this is an epic find.
Corporate gray is a color that was all over the spring runways, and this affordable skirt can definitely go head-to-head with some of the designer iterations.
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
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