I Try a New Foundation Every Single Week—These 10 Are the Best Ones

Just like fashion works on a seasonal cycle (sandals and floral dresses in spring and ankle boots cosy knits come autumn), so does beauty. While the new year is always about trending ingredients and glowy skin, the colder weather always leads to a resurgence in more classic beauty products—eye creams, red lipsticks and this year, foundations.

Yes, the amount of new base products that landed on my desk over the past couple of months has been, quite frankly, insane. Not that putting them to the test has been much of a hardship—I love foundation. From innovative cushion formulations inspired by Korean beauty technology to traditional liquid formulas, I don't discriminate when it comes to foundations—I'll try them all in my quest for my ideal base. Disclaimer: For me, that means not too dewy but not too matte; something that will minimise the appearance of blemishes but still looks like skin and a formula that will last for at least the working day. (Not much, then.)

But with multiple foundations launching every single week, it can be pretty hard to know where you should start looking if you're currently in the market for a new one. Worry not, though—I've done all of the hard work for you.

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(Image credit: @MICARICKETTS)

Whatever finish you like or skin type you have, I've tried out a new foundation every single week for the past few months to bring you a comprehensive edit of the best new launches. Keep scrolling to shop the 10 best new foundations (in my opinion).

The one that does it all:

The one that's good for oily skin:

The one with major coverage:

The one with a matte finish:

The one with all the glow:

The one that's a tinted moisturiser:

The one that's like an Instagram filter:

The one that's best value:

The one I would give up all other foundations for:

The one that's a balm:

Next up, the 10 products Katie Holmes swears by for incredible skin at 40.

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Mica Ricketts

Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort.