Welcome to Who What Wear UK’s Brit Month, a four-week-long riot of brilliant wardrobe-related things that just so happen to be British. From homegrown startup brands that we want to bring to your attention to the naturally awe-inspiring stylings of our nation’s best-dressed street stars, this is your hub for the finest fashion intel from these fair Isles.
So you know the exceedingly good wardrobes of Caroline Issa or Yasmin Sewell like the back of your hand, but what of the other UK-based fashion insiders who capture the glare of savvy street style photographers and, more importantly, who deserve your time and attention?
The same volume of pavement-side snaps of these eight ladies may not yet exist, but that’s exactly our point: Their editorial work is entirely well worth researching, however, bonus points must go out to them for their sartorial efforts. Efforts that are undoubtedly going to grow in visibility and status over the coming seasons, meaning these are the girls you need to know right now.
Discover our new British style insiders, and shop the core items that construct their signature looks.
On Romilly Mason: La Contrie Casanova Bag (£550); Céline shoes.
Signature style: Oversize tailoring, clean sneaks and noughties-inspired separates make up the wardrobe of Avenue32.com’s editor. So casual. So cool.
Key piece: A well-cut pair of trousers or jeans.
On Kate Foley Osterweis: Marni top and skirt; Prada Pionnière Bag (£1350).
Signature style: Okay, okay, so NYC has totally stolen this British-born front-row favourite, but we shall continue to claim her super-cute midi skirts and pretty metallic shoes as our own.
Key piece: A covered-up, patterned frock—the more unusual, the better.
On Alex Carl: Loewe bag; Maison Margiela boots.
Signature style: Alex Carl is a Danish stylist and consultant based in London who has recently swooped into the number one spot as our minimal fashion inspiration for 2017.
Key piece: Something, anything, in tan leather.
Related: The 10 Unwritten Rules of Brit-Girl Style
On Donna Wallace: Magda Butrym jacket; Retrosuperfuture sunglasses; Sophie Hulme bag.
Signature style: Elle UK’s accessories editor is, of course, a very well accessorised lady, but she doesn’t rely on standout shoes and bags alone: Donna wears culottes like no other and is particularly adept at making sportswear look luxe.
Key piece: Comfortable—but never, ever boring—shoes.
On Natalie Hartley: J.W.Anderson High Neck Blouse (£1775); Louis Vuitton PM Bag, (available in a selection of new colourways) (£1110); Vetements jeans; Saint Laurent boots.
Signature style: This one shot of Natalie reads like her wardrobe’s greatest hits: She has an armoury of excellent denim (and is always first to know about a new jean label), a wide range of statement-making tops and can always be found in the hippest designer add-ons of the season.
Key piece: A knockout pair of jeans.
On Phoebe Arnold: Miu Miu bag; Prada shoes.
Signature style: Stylist Phoebe provides the benchmark for a well practised tomboy to sasspot ratio. See the Hawaiian shirt and cheeky pop-sock and kitten heel combination here?
Key piece: Head-turning shades (and more often than not, red lipstick to go with them).
On Elizabeth Fraser-Bell: Chanel shoes.
Signature style: With her shock of turquoise hair, you can automatically sense this is a woman with a keen eye for colour. Elizabeth puts together girlish combinations—like frothy pastels—with a dash of punk. Think pink chiffon dress with chunky black flats.
Key piece: Florals—but only to be worn in the most unexpected ways.
Related: It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
On Tess Yopp: A.W.A.K.E. jacket; Louis Vuitton bag.
Signature style: Stylist Tess is a delightfully bonkers addition to the UK fashion scene. She has a penchant for big, rad coats (and shoes, and bags) and an even stronger affinity for all things ripped and shredded—especially if they’re from Marques’Almeida.
Key piece: A wild piece of outerwear.
On Julia Sarr Jamois: Alaïa top; Miu Miu skirt and shoes.
Signature style: i-D’s senior stylist is someone we are sure you’ll recognise. Her bright combinations and incredible hair are like street style photographer catnip—they cannot get enough of her.
Key piece: A primary-coloured accessory or item of clothing.
On Sophie Hooper: French Connection coat; H&M top; Levi’s jeans; Kenneth Jay Lane earrings; Kurt Geiger London shoes.
Signature style: Sophie’s ability to layer and reconfigure high-street pieces has us inspired and proves you don’t have to spend a fortune to look unique.
Key piece: She has a lot of white shirts, according to her Instagram account.
Next up, the Net-a-Porter buyer who has the best ladylike style.
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