If You're Not Using These 55 Products, Our Fashion and Beauty Editors Say You're Missing Out

By now, you've probably surmised we test-drive a lot of beauty products here at Who What Wear. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've become very nitpicky beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.

The good news? We can't wait to spread the word to all of our fellow beauty lovers (that's you!) when we do stumble upon a product we love. Therefore, we've decided gushing over our latest fave products should become a monthly ritual. You can expect a full report every 30 days or so that details the highlighters, hair wands, and overnight skincare saviors we've fallen head over heels for.

For the most part, we'll be covering buzzworthy launches, as those typically take up most of the action atop our product-filled desks, but we won't dismiss new-to-us products, either. Sometimes, our best discoveries are found on a friend's vanity or on someone's face at the bar (true story). Ahead are the best beauty products we tried in February! Grab your game face and wallet because you'll need both.

Erin Jahns, Beauty Director

best february beauty products

(Image credit: @erin_jahns)

Jamie Schneider, Senior Beauty Editor

best february beauty products

(Image credit: @jamieeschneider)

Kaitlyn McLintock, Beauty Editor

best february beauty products

(Image credit: @kaitlyn_mclintock)

Alyssa Brascia, Associate Beauty Editor

best february beauty products

(Image credit: @alyssabrascia)

Eliza Huber, Senior Fashion Editor

best february beauty products

(Image credit: @elizagracehuber)

Bobby Schuessler, Shopping Director

best february beauty products

(Image credit: @bobbyschuessler)

Allyson Payer, Senior Fashion Editor

best february beauty products

(Image credit: @allypayer)

Nikki Chwatt, Associate Fashion Editor

best february beauty products

(Image credit: @nikki.chwatt)

Anna LaPlaca, Senior Fashion Editor

best february beauty products

(Image credit: @anna__laplaca)

Emma Walsh, Beauty Editor, Branded Content

best february beauty products

(Image credit: @emma.walsh)

Michaela Bushkin, Fashion Director, Branded Content

best february beauty products

(Image credit: @michaela_bee)
Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over five years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor.