Everyone in Our Office Is Buying a Dress From This Manchester-Based Label

There are certain things most British people seem to have a mutual love for. Bank holidays, Line of Duty and David Attenborough currently spring to mind. Another to add to this list? Button-front midi dresses, as they seem to be the most crowd-pleasing item regardless of body shape, personal style, shopping budget or post code. There's one Manchester-based brand in particular creating amazing printed button-front dresses up to a size 28: Neon Rose.

This brand is one of the leaders in the plus-sized sphere, as it creates its key dresses in curve and straight sizes, something that's sadly uncommon on the high street in the UK. It has developed a signature silhouette that's universally flattering: a maxi dress with a nipped-in waist, buttons along the front, a V-neck and short, puffy sleeves. This season, you'll find this dress in many different iterations, including vibrant checks and neutral linens. The brand has amassed a strong following of editors and influencers, so there's a wealth of ideas for how to style these dresses on Instagram.

Neon Rose on Instagram

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(Image credit: Ada Oguntodu)

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(Image credit: ASOS_Jazzmyne)

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(Image credit: Billie_Bhatia)

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(Image credit: SaraBrownDesign)

Shop Neon Rose Dresses

Next up, see our guide to the key trends for spring/summer 2019.

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Emma Spedding
Freelance Fashion Editor

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.